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Halal Marketing: Concept and Strategies (UUM Press)
The book Halal Marketing: Concept and Strategies aims to fulfil the gap in the literature by encompassing all the perspectives and ethical values of Islamic marketing. This is not a spiritual enlightenment book but an outline of the practical aspects of Islamic marketing. This book presents a useful combination of Islamic concept with marketing and consumption. Various topics including fashion, cosmetics, consumption, advertising, branding, and corporate social responsibility have been covered in this book. The comprehensive themes which encompass the nexus between Islam and marketing have been covered in this book as well. It is worthwhile for practitioners and academicians to study the con...
Marketing Communications and Brand Development in Emerging Markets Volume II
Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boot business performance for competitive advantage. The unplanned ravaging effects of the covid-19 pandemic, the vulnerability of our planet due to unsustainable living, and the changing digital landscape require that businesses are strategically aligned to these realities in order to adapt and effectively communicate their offerings. The second of this two-volume work examines marketing communications and brand development in an uncertain and changing ...
Contemporary Research in Brand Management (UUM Press)
This book is about research in brand management and contemporary issues in marketing. It is designed to bring today’s professionals, managers, academicians and students the current research findings relating to issues in branding and marketing across the globe. Generally, branding has been accepted as an important strategy in managing business and marketing activities. This is because effective branding and marketing strategies can help improve business performance and bring up companies to a better position. Hence, this book is a good reference to those who wanted to understand factors influencing product and service brand performance, issues on brand loyalty, consumer purchase intention and Islamic retailing.
Proceedings of the International Conference on Applications of Machine Intelligence and Data Analytics (ICAMIDA 2022)
This is an open access book. As on date, huge volumes of data are being generated through sensors, satellites, and simulators. Modern research on data analytics and its applications reveal that several algorithms are being designed and developed to process these datasets, either through the use of sequential and parallel processes. In the current scenario of Industry 4.0, data analytics, artificial intelligence and machine learning are being used to support decisions in space and time. Further, the availability of Graphical Processing Units (GPUs) and Tensor Processing Units (TPUs) have enabled to processing of these datasets. Some of the applications of Artificial Intelligence, Machine Lear...
Proceedings
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Aplikasi Sistem Pengurusan Kualiti dari Perspektif Islam (UUM Press)
Buku ini sesuai dijadikan panduan untuk pengurus kualiti mengaplikasikan sistem pengurusan kualiti kepada organisasi mereka. Secara khususnya buku ini mengandungi perbahasan tentang teori dan amalan sistem pengurusan kualiti pada masa kini yang meliputi Konsep Asas Kualiti, Definisi Kualiti, Budaya Kualiti, Prinsip-Prinsip Pengurusan Kualiti dan Program Anugerah Kualiti serta Sistem Pengurusan Kualiti. Kekuatan buku ini terletak pada perbincangan secara terperinci klausa atau elemen utama ISO 9001 dari perspektif Islam mengenai klausa tanggungjawab pengurusan, pengurusan sumber, penghasilan produk dan pengukuran, analisis dan penambahbaikan. Akhir sekali, buku ini mengemukakan satu ringkasan garis panduan untuk kegunaan organisasi bagi mengaplikasikan sistem pengurusan kualiti dari perspektif Islam berasaskan MS ISO 9001.
Kepemimpinan dan Pengurusan Sekolah Abad Ke-21 (UUM Press)
Buku ini menampilkan tujuh bab berkaitan dengan kepemimpinan sekolah dan pengurusan kualiti sekolah. Sebagai pemimpin sekolah, kemahiran dan pengetahuan dalam pelbagai bidang ilmu perlu dimiliki bagi menjayakan pelbagai polisi dan program khususnya Kementerian Pendidikan Malaysia. Pemimpin sekolah perlu memiliki pelbagai kemahiran dan gaya kepemimpinan bagi mengurus staf, guru dan pelajar yang kebanyakan mereka adalah generasi Y dan generasi Z. Pemimpin sekolah perlu bijak untuk membuat keputusan, menyusun strategi, dan berhemah dalam membentuk budaya korporat sekolah. Semua elemen ini memerlukan pemimpin sekolah yang berketerampilan bagi mengurus kualiti sekolah. Negara menaruh harapan yang tinggi kepada sekolah untuk melahirkan insan cerdik pandai dan berakhlak mulia bagi menyediakan anak muda meneruskan pendidikan di kolej dan di universiti seterusnya ke pasaran tenaga kerja bagi membangunkan negara.
Pemasaran Pariwisata Pendekatan Perilaku WIisatawan
Pertanyaan mengenai perilaku wisatawan telah menjadi fokus berbagai penelitian mengenai pemasaran pariwisata dalam beberapa dekade terakhir. Usaha untuk menguak hal-hal krusial yang mendorong perilaku wisatawan tidak hanya datang dari sudut pandang akademis, namun juga dari kalangan praktisi pada industri pariwisata. Industri pariwisata merupakan industri yang dinamis, dalam industri yang kian kompetitif ini, kemampuan pengelola tempat wisata untuk dapat menyesuaikan produk wisatanya dengan kebutuhan serta ekspektasi wisatawan sangatdiperlukan. Oleh karena itu, pemahaman aktual dan isu-isu kontemporer mengenai perilaku wisatawan merupakan suatu keharusan. Perkara memahami perilaku wisatawan ...
