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Rural Market Unleashed discusses the importance of India’s rural market, its size, factors and opportunities. It highlights government policies and initiatives impacting the lives of those in rural areas. The second part of the book focuses on rural marketing strategies for products and services. With an emphasis on brand building, this part touches on studying prospect behaviour and cultural diversity of rural India. Aspects such as pricing, communication and effectiveness of the advertising campaign are also discussed. The book uncovers adaptation of new technologies, women empowerment and the rise of private schools in rural India. The part also focuses on High Net-worth Individuals (HN...
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The book constitutes easy reference for Hospitals, Nursing Homes, Clinics, Medical Publishers Around the World
This book presents a collection of chapters on various aspects of futuristic composite materials, from manufacturing challenges to materials characterization. The book covers the scientific basis of processing and synthesizing futuristic composites, including the prerequisite theoretical background and latest fabrication techniques. The book also discusses industrial applications of composites, such as in aerospace, automotive, and sports equipment. This book will serve as a valuable guide for researchers and professionals working in the area of futuristic lightweight materials.