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This timely book outlines the growth and development of marketing and branding practices in public education. The authors highlight why these practices have become important across key fields within public education, including leadership and governance, budgeting and finance, strategic initiatives, use of new technology, the role of teachers in marketing, and messaging. From an organizational perspective, they explore the implications of edvertising on the democratic mission of public education, especially as related to issues of equity and access for students who have been historically underserved. The authors argue that expansive marketing campaigns, unequal funding sources, and lack of re...
Education is considered central to social mobility and, following a drive to raise learners’ aspirations, an ‘aspiration industry’ has emerged. However, the desire to leave school early should not be regarded as evidence of students lacking ambition. This book traces the emergence of the aspiration industry and argues that to have ambitions that do not require qualifications is different, but not wrong. Reviewing the performance of six schools in England, their Ofsted reports and responses, it evaluates underpinning assumptions of what makes an effective school. This book critically examines neo-liberal education policy developments, including the 1988 Education Reform Act, and the political discourse around changing explanations of education ‘failure’ with the rise in the marketisation of education.
The Business of Education—a comprehensive view of how education policy is made in the US and, in some cases, globally—analyzes and critiques the influence of educational policy networks in a wide range of contexts and from a variety of perspectives, including testing, college preparation, juvenile detention centers, special education, the arts, teacher evaluation systems, education of undocumented immigrants, college faculty preparation, and financial aid. A network chart in most chapters illustrates how the major political actors, mainly private philanthropic foundations, for-profit companies, government officials, and politicians involved in the network, are linked. Joel Spring, internationally renowned scholar and analyst of educational policy, situates and frames the network studies in an introduction discussing general theories of education policy networks.
Private Schools and Student Media: Support Mission, Students, and Community explores the activities of student media outlets, content creators and advisers in K–12 private schools in the United States. The unique nature of private schools, separate from government funding but not all government oversight, creates its own opportunities and challenges for students seeking their own outlets to pursue questions, answers and voice. Through surveys and content analysis of schools, student media advisers and student media work, Erica Salkin explores the reality of censorship in private schools—where the First Amendment does not play the same role as in public schools—and the perspectives of teachers who dedicate time, effort, and expertise to make the learning laboratory of the student newspaper or yearbook a reality. Ultimately, this book proposes that student media can be a significant asset to a private school’s mission, students, and school community: to prepare young people for lives of service and good citizenship. Scholars of communication, media studies, journalism, and education will find this book particularly useful.
This book examines various aspects of school segregation and their complex interrelations with policy, structure, and context in diverse settings. It advances the understanding of the causes, processes and consequences of school segregation around the globe. Topics examined include student sorting between schools in marketized systems; the effects of school socioeconomic segregation on international tests of student achievement and the structures that shape cross-national variations; the impact of school choice on school segregation in Canada; school segregation and institutional trust in Chile; racial/ethnic and socioeconomic segregation in Brazil; and parental financial contributions as a ...
Examining the work of social justice groups in Minneapolis following the 2008 recession Since the Great Recession, even as protest and rebellion have occurred with growing frequency, many social justice organizers continue to displace as much as empower popular struggles for egalitarian and emancipatory change. In A Voice but No Power, David Forrest explains why this is the case and explores how these organizers might better reach their potential as advocates for the abolition of exploitation, discrimination, and other unjust conditions. Through an in-depth study of post-2008 Minneapolis—a center of progressive activism—Forrest argues that social justice organizers so often fall short of...
The first comprehensive history of American public school librarianship. "Can I get a library pass?" Over the past 120 years, millions of American K–12 public school students have asked that question. Still, we know little about the history of public school libraries, which over the decades were pulled together and managed by hundreds of thousands of school librarians. In American Public School Librarianship, Wayne A. Wiegand recounts the unseen history of both school libraries and their librarians. Why, Wiegand asks, did school librarianship turn out the way it did? And what can its history tell us about limitations and opportunities in the coming decades of the twenty-first century? Addr...
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Ally Moberley grows up surrounded by her father's decadent paintings and her mother's disapproval. When bitterness and tragedy divide her family, Ally must leave her Manchester home and begin a new life in London, where she is determined to join the first generation of female doctors.