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A 2019 Axiom Business Award winner. In The Customer Centricity Playbook , Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.
#ThisIsWhatAnxietyFeelsLike is a viral hashtag created by Sarah Fader that took over Twitter in 2017. People all over the world shared their anxious thoughts in the form of tweets. #ThisIsWhatAnxietyFeelsLike has been covered by The New York Times, Psychology Today, The Huffington Post, Cosmopolitan, and Refinery29. This book is a visual representation of what it's like to be anxious. Illustrated by Michelle Hammer of Schizophrenic NYC, the book features a variety of anxious thoughts and feelings translated through stunning artwork. Anxiously read along and you're bound to relate to pages at time. Sarah Fader is the CEO and Founder of Stigma Fighters, a non-profit organization that encourage...
Defeat depression in 10-steps with CBT-focused exercises from the Depression Relief Workbook. CBT therapy is an effective, evidence-based method to take control of your depression. In the Depression Relief Workbook, Dr. Simon Rego, a professor and expert in CBT therapy with over 20 years of experience treating depression, teams up with mental health advocate and CEO of Stigma Fighters, Sarah Fader, to break CBT therapy down into an easy-to-follow personalized program to help you heal from depression. Offering guidance and support, the Depression Relief Workbook gives you a practical and straightforward 10-step strategy to fight depression and keep it from coming back. Inside the Depression R...
Old School/New School Mom is a blog that started in 2009 by Sarah Fader when her son was 11 months old. Sarah has a fearless voice. She says things that people think in their minds but wouldn't dare say out loud. She hopes that other parents will embrace their inner voice and be truthful with themselves. She has been seen on The Today Show, Good Day NY, Psychology Today and HuffPost Live.
Once upon a time Sarah Fader wrote a blog post called 3-Year-Olds Are Assholes. It went viral on HuffPost Parents with over 400,000 shares on Facebook. This book tells the story of three-year-old Samantha, who is determined to make a rainbow. It features illustrations by Shari Ryan.
Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers...and then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. He provides insights to help you revamp your performance metrics, product development, customer relationship management and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term.
Vols. 1-64 include extracts from correspondence.
Vols. 1-64 include extracts from correspondence.
Competition is a basic fact of life. Living organisms need resources. When resources are limited, they fight over them. This is natural. Life in the modern world, based on rationality, ingenuity, and co-operative skills, makes it easy to forget this basic truth and to believe that it no longer applies to us human beings. Developments in the western world since the turn of the millennium appear to confirm this perception. Progress made during the 20th century in gender equality and minority rights have been followed up by schemes committed to securing equal access for all to institutions, facilities, and opportunities for success in life. The equality agenda has been pushed further toward equ...