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Communication Arts
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Mrs. Meyer's Clean Home
When Thelma Meyer tells it to you, she tells it straight: Clean the kitchen daily! Don't waste anything (not even the water leftover from those potatoes you just boiled)! Always work hard! This philosophy meant that when Thelma's daughter Monica founded Mrs. Meyer's Clean Day products (named after her mom), the products were designed to work hard for you. Now for the first time, Thelma's sage advice is being made available in this revolutionary cleaning guide chock full of practical tips and secrets based on the premise that life is hectic and messy -- and so keeping your house clean and nice is the only sensible thing to do. With shortcuts and tips for cleaning the kitchen, bathroom, bedroo...
The Best of Cover Design
You can't judge a book by its cover, or so the saying goes. We beg to differ. Each of us is exposed to several thousand messages a day. To be successful, covers not only have to stand out amongst all the clutter, but they also need to make an instant connection with viewers. Designing covers isn't an easy task. It's a minefield of requirements, constraints, and subjective opinions, oftentimes resulting in what we like to call the “design-by-committee pit of despair.� Make the logo bigger. The CEO's daughter doesn't like orange; change it. The sales team begins art directing. Welcome to the land of mediocrity. We've all been there, and it requires ninja-like skills to traverse and ...
Alphasaurs and Other Prehistoric Types
"Using letters and an artful assortment of typefaces, Werner and Forss create a menagerie of dinosaurs and pack each page with captivating dino-facts"--
Alphabeasties and Other Amazing Types
A spectacular, font-astic tour-de-force from A to Z!
Bugs by the Numbers
Provides readers with facts about bugs and other creepy-crawlers while introducing the concept of numbers and counting.
Qualitative Research for Development
How do we know whether our development programmes are reducing poverty and empowering the most vulnerable people? What evidence do we have to support our theory of change? Qualitative research for development aims to build the research capacity of development practitioners so that their work benefits from the significant contributions offered by solid qualitative research. The book guides development practitioners through the process of planning, conducting and reporting on a qualitative study, whilst simultaneously highlighting the role of qualitative research in improving the impact, quality and accountability of development programmes. It covers in detail data collection methods such as P...
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