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The New Strategic Brand Management
Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Noël Kapferer covers all the leading issues faced by the brand strategist today, supported by an ar...
Solution Business
Success in solution business starts by accepting that solution business is a separate business model, not simply another product category or an extension of the existing product business. This book identifies the business model areas that firms need to focus on when transforming into solution business. It further organizes these areas into three sets of capabilities and practices: commercialization, industrialization and solution platforms. This is the first book to take a comprehensive view of success in solution business and its relevance therefore extends to all functions of firms wanting to become solution providers as well as to many managerial levels. The book will also help you self-assess how ready your organization is for success in solution business.
Manufacturing Servitization in the Asia-Pacific
This book systematically describes the development of manufacturing servitization in the Asia-Pacific region. It offers a practical and theoretical reference guide to the manufacturing companies in the Asia-Pacific region, which is now a major global manufacturing center. Servitization is a fairly recent trend in the manufacturing industry: some American and European manufacturing companies have successfully transformed to service oriented manufacturing companies over the past three decades, while Asian-Pacific region companies have only more recently begun to recognize the importance of servitization. But some Asia-Pacific region companies have been exploring approaches in the same direction of servitization without being aware of the concept. One unique aspect of this book is the fact that it takes into consideration the social and cultural influences of this region. It introduces companies within and beyond the region, as well as the academic world, to the current state of development of the Asia-pacific manufacturing industry and its servitization trend. This is the first book that focuses on this topic, one which is of great theoretical and practical importance.
Laxton's Building Price Book 2002
Laxton's gives you access to the most reliable and current data. All 250,000 price elements have been individually checked and updated for the 2002 edition so that your estimates are always accurate and cost competitive. Laxton's makes analytical estimating simple and straightforward by displaying a complete breakdown for all measured items under 10 separate headings, all on a single page. This shows you a complete price build-up at a glance - and gives you the option to make price adjustments wherever necessary. You can find the sections you need quickly and easily, via the special marker system on the front cover and page edges. The free CD with this price book contains Masterbill's ESTIMA...
Managing Human Resources in Central and Eastern Europe
Until now, no book has documented well the contemporary nature of HRM in Central and Eastern Europe. Authored by leading names in the field, this long-awaited volume charts the landscape of HRM in this region.
The New Nature of Business
Learn how pioneering business leaders are resetting their companies' relationship to nature, society, and our common future In The New Nature of Business: The Path to Prosperity and Sustainability, businessman Andre Hoffmann and journalist Peter Vanham describe how companies should change their ways to have continued success, and why the current modus operandi is not working. They present a template for creating “sustainable prosperity”, and case-studies of companies that survived and thrived by opting for change. In doing so, they provide a way out of long-standing dilemmas, such as how to balance business needs with impact on nature, shareholders with stakeholders, and short-term vs. l...
Transforming Supply Chains
Reinvent your supply chain from the outside in – cut costs, growth revenue and increase customer satisfaction. We are now seeing and experiencing increasing turbulence in practically all our major industries, which is leading to costly mis-alignments between suppliers and their customers/end users. The world is no longer as forgiving as it was a few decades ago. Customers going online have become increasingly demanding, and the operating environment has become exceedingly complex. This combination means that companies wishing to survive and thrive in the coming decades must transform themselves to become more agile and market responsive. The problem is: where to start this transformation j...
The Europa International Foundation Directory 2023
This fully revised directory of international foundations, trusts, charitable and grantmaking NGOs and other similar non-profit institutions provides a comprehensive picture of foundation activity on a worldwide scale. Now in its 32nd edition, The Europa International Foundation Directory includes: Information on some 2,700 organizations, organized by country or territory, including details of funding priorities and projects, geographical area of activity, principal staff and contact details Details of co-ordinating bodies and centres that assist foundations, grantmaking organizations and other NGOs Bibliography Comprehensive index section This new edition has been revised and expanded to include the most comprehensive and up-to-date information on this growing sector.
