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The New Strategic Brand Management
Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Noël Kapferer covers all the leading issues faced by the brand strategist today, supported by an ar...
Optimal Coordination of Power Protective Devices with Illustrative Examples
Optimal Coordination of Power Protective Devices with Illustrative Examples Provides practical guidance on the coordination issue of power protective relays and fuses Protecting electrical power systems requires devices that isolate the components that are under fault while keeping the rest of the system stable. Optimal Coordination of Power Protective Devices with Illustrative Examples provides a thorough introduction to the optimal coordination of power systems protection using fuses and protective relays. Integrating fundamental theory and real-world practice, the text begins with an overview of power system protection and optimization, followed by a systematic description of the essentia...
Designed for Digital
One of Forbes's Top Ten Technology Books of the Year How to redesign ‘big, old’ companies for digital transformation and success—with examples from 300+ business leaders and 30+ organizations, including Amazon Uber, LEGO, and Toyota. Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. Full of practical advice and real-life examples of digital transformation, this book is an essential guide for retooling organizations for digital success through 5 key building blocks: • Shared Customer Insights • Operational Backbone • Digital Platf...
Special Report: Egypt
This 112-page publication sets out to shine a spotlight on the Egyptian economic landscape and examines how different actors of the economy are navigating the current economic woes, examining topics including digital transformation, construction and real estate, energy solutions, and more. It features interviews with dozens of public- and private-sector leaders and is a key handbook for anyone looking to invest in Egypt.
New-Technology Flowmeters
New-Technology Flowmeters describes the origin, principle of operation, development, advantages and disadvantages, applications, and frontiers of research for new-technology flowmeters, which include Coriolis, magnetic, ultrasonic, vortex, and thermal. Focusing on the newer, faster growing flowmeter markets, the book places them in the context of more traditional meters such as differential pressure, turbine, and positive displacement. Taking an objective look at the origins of each flowmeter type, the book discusses the early patents, for each type, and which companies deserve credit for initially commercializing each flowmeter type. This book is designed for personnel involved with flowmeters and instrumentation, including product and marketing managers, strategic planners, application engineers, and distributors.
Examining Net Zero
In Examining Net Zero, authors delve into seven case studies illustrating economic and political issues tied to climate change and the transition to sustainable systems, addressing challenges and progress towards the UN Sustainable Development Goals.
Manufacturing Servitization in the Asia-Pacific
This book systematically describes the development of manufacturing servitization in the Asia-Pacific region. It offers a practical and theoretical reference guide to the manufacturing companies in the Asia-Pacific region, which is now a major global manufacturing center. Servitization is a fairly recent trend in the manufacturing industry: some American and European manufacturing companies have successfully transformed to service oriented manufacturing companies over the past three decades, while Asian-Pacific region companies have only more recently begun to recognize the importance of servitization. But some Asia-Pacific region companies have been exploring approaches in the same direction of servitization without being aware of the concept. One unique aspect of this book is the fact that it takes into consideration the social and cultural influences of this region. It introduces companies within and beyond the region, as well as the academic world, to the current state of development of the Asia-pacific manufacturing industry and its servitization trend. This is the first book that focuses on this topic, one which is of great theoretical and practical importance.
Antitrust Law and Mergers
This book discusses the economic models and quantitative research involved in merger control forecasts and the relationship between antitrust law and economics. Analyzing qualitative and quantitative models within forecasts of merger control, the book applies the framework of antitrust law. This book proposes that economic modelling, econometrics application and juridical application of antitrust law go hand in hand. Discussing the question of an economically rational application and enforcement of antitrust and merger control law, the book covers both the basic concepts and theory behind economic model forecasts, as well as the application of merger control law. It also takes a closer look at legal control options for competition authorities when making a forecast decision and the associated problems of applying the law to this. The book will be of interest to researchers in the field of antitrust law, competition law, economics and corporate law.
