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Technical Services Quarterly declared that the third edition “must now be considered the essential textbook for collection development and management … the first place to go for reliable and informative advice." For the fourth edition expert instructor and librarian Johnson has revised and freshened this resource to ensure its timeliness and continued excellence. Each chapter offers complete coverage of one aspect of collection development and management, including numerous suggestions for further reading and narrative case studies exploring the issues. Thorough consideration is given to traditional management topics such as organization of the collection, weeding, staffing, and policyma...
The African American Community in Rural New England: W. E. B. Du Bois and His Boyhood Church: W. E. B. Du Bois and His Boyhood Church (formerly published in hardcover as Sewing Circles, Dime Suppers, and W. E. B. Du Bois: A History of the Clinton A. M. E. Zion Church) is a story of a small New England church's role in the national civil rights movement. Featuring more famous figures such as Du Bois, this book also tells the story of the church's lesser known members who struggled to keep it in existence, all the while fighting for their rights in a shifting social climate. The African American Community in Rural New England is the often heroic tale of a small group of African Americans who f...
Marketing and Social Media: A Guide for Libraries, Archives, and Museums, Second Edition is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book serves as both an introductory textbook and as a guide for working professionals interested in developing well-planned evidence-based marketing campaigns. Chapters cover coordinating efforts with the organization’s mission, goals, and objectives, how to do a SWOT analysis and environmental scanning, the use of existing data as well as issues in collecting additional data, how to identify and involve stakeholders, a 4-step marketing model, considerations of price, placement, product, ...
Ideal for both libraries who are just starting to implement a social media strategy and those looking to enhance current efforts, this guide will help you employ SMO principles to create a self-sustaining online community of engaged users who regularly use the library and its spaces, services, and collections.
This resource from Pekoll, Assistant Director of the American Library Association's Office for Intellectual Freedom (OIF), uses specific case studies to offer practical guidance on safeguarding intellectual freedom related to library displays, programming, and other librarian-created content.
This third edition of Information Services Today: An Introduction demonstrates the ever-changing landscape of information services today and the need to re-evaluate curriculum, competency training, professional development, and lifelong learning in order to stay abreast of current trends and issues, and more significantly, remain competent to address the changing user needs of information communities. Specifically, the Information Services Today: An Introduction: provides a thorough introduction, history, and overall state of the field, explores different types of information communities, the varying information needs within those communities, and the role of equity of access, diversity, inc...
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Using Social Media to Build Library Communities: A LITA Guide is a community-building action manual for practitioners across the profession. By bringing together an array of perspectives to explore community building through social media, this book serves as the go-to resource for professionals who want to take social media beyond marketing and promotion to build an inclusive and engaged community of library users. Each chapter contains clear explanations of important topics for building communities through social media, and readers will come away with cohesive approaches for their own libraries. Using Social Media to Build Library Communities demonstrates that an energetic and committed community exists to help and guide fellow community builders.