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Sports Marketing
Sports are big business. Most companies want to expand into global markets, enhance their brand and understand varying market conditions. This textbook supports sports marketing students as they learn about the challenges and opportunities that are specific to the global sports industry. Written from the perspective of different stakeholders in the sports sector, such as fans, sports entity holders, clubs, sponsors and the sports media, it offers a holistic view of this evolving and ever-changing industry. Taking a truly global approach, this textbook helps students understand the current issues facing sports marketing professionals and is relevant across all regions of the world. Drawing on...
Reforming Rules and Regulations
"In recent years governments have paid increasing attention to weighing the socioeconomic benefits of regulations against their costs. Rules and regulations governing economic activity are typically formulated with a view to their benefits. Their effects on the costs and inefficiencies, in particular the possible chilling effects on competition and innovation, have received limited attention. In this collection, experts from Europe, the United States, and Asia examine a range of issues related to the effect of rules and regulations on competition, and explore the role of key institutions that affect market outcomes. Their contributions argue for using quantitative methods to guide policy and reform rules and regulation, and many of the essays offer methodologies for assessment and recommendations for policy alternatives."--Publisher's website.
Muscle Homeostasis and Regeneration
The book is a collection of original research and review articles addressing the intriguing field of the cellular and molecular players involved in muscle homeostasis and regeneration. One of the most ambitious aspirations of modern medical science is the possibility of regenerating any damaged part of the body, including skeletal muscle. This desire has prompted clinicians and researchers to search for innovative technologies aimed at replacing organs and tissues that are compromised. In this context, the papers, collected in this book, addressing a specific aspects of muscle homeostasis and regeneration under physiopathologic conditions, will help us to better understand the underlying mechanisms of muscle healing and will help to design more appropriate therapeutic approaches to improve muscle regeneration and to counteract muscle diseases.
The Myth of Capitalism
The Myth of Capitalism tells the story of how America has gone from an open, competitive marketplace to an economy where a few very powerful companies dominate key industries that affect our daily lives. Digital monopolies like Google, Facebook and Amazon act as gatekeepers to the digital world. Amazon is capturing almost all online shopping dollars. We have the illusion of choice, but for most critical decisions, we have only one or two companies, when it comes to high speed Internet, health insurance, medical care, mortgage title insurance, social networks, Internet searches, or even consumer goods like toothpaste. Every day, the average American transfers a little of their pay check to mo...
Impact Assessment for Developing Countries
Impact Assessment (IA) is introduced in this book, with a guide to the process, scope, content, and management of IA for the governments of developing economies. In doing so, evidence-based policy making is taken into full consideration. After the principles of IA are set forth, its procedures are described, illustrated by typical cases from the United States and Japan. Then an explanation follows of the components of IA such as necessity, alternatives, and assessment of cost and benefit, with a description of competition assessment. In developing economies, it is not effective to simply import a system from developed countries directly into developing countries, especially for economic regulation and in consideration of compliance and competition issues. Thus the book provides recommendations on how to appropriately modify developed countries’ systems for countries that are still developing. The book concludes by taking up several issues surrounding IA, especially nudge theory and public involvement.
Age of Wolf and Wind
Age of Wolf and Wind provides a new introduction to the Viking Age that capitalizes on recent archaeological discoveries and breakthroughs in the application of analytical techniques from the natural sciences. Author Davide Zori, an interdisciplinary archaeologist with fieldwork experience across the Viking world, delves into key questions of the Viking Age, such as the motivations of Scandinavians to board open wooden ships to raid England and cross the North Atlantic in search of new worlds beyond Europe. Each chapter offers new conclusions about the Vikings--their views on death, their raiding tactics, their laving feasts, their forging of powerful medieval states--by juxtaposing evidence from written texts, archaeology, and new scientific analyses.
The Financial Crisis Reform and Exit Strategies
The financial crisis required governments to make massive interventions in their financial systems. This book sets out priorities for reforming incentives in financial markets as well as for phasing out these emergency measures.
A Pint of Plain
When Bill Barich moved to Dublin, he began searching for a traditional pub to serve as his local. Although he had no shortage of choices, he had trouble finding one that measured up to the archetypal ideal. As he roams from hectic urban pubs to their dwindling rural counterparts, he chronicles the state of the 'Irish' pub today, both in Ireland itself and all over the world. Entertaining, charming and full of insight, A Pint of Plain chronicles Barich's quest for the perfect pint, at the same time examining Irish culture at a time of great change.
