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Advertising: Methods, Research and Practices
Millions of people are exposed to thousands of brands daily through different means, and we may categorise some as advertisements. William M. O’Barr calls it “conditioning of the consumers.” Advertisements can be analysed from different perspectives. For instance, Philip Nelson, in his study “Advertising as Information,” analyses advertisements based on the capacity of advertisements to direct the information toward the consumers, helping them separate one brand from another. Demetrios Vakratsas and Tim Ambler, in their study “How Advertising Works: What Do We Really Know?” discussed factors like “consumer’s belief and attitudes” and “behavioral effects” leading to pu...
Political Status of Women
With reference to Uttar Pradesh, India.
100 Cases in Pulmonary Medicine
Pulmonary medicine is the branch of medicine that deals with the causes, diagnosis, prevention and treatment of diseases affecting the lungs. Pulmonary medicine deals with many diseases and conditions, including: ARDS (acute respiratory distress syndrome), asthma, COPD (chronic obstructive pulmonary disease), cystic fibrosis, interstitial lung disease, lung cancer, lung transplants, occupational lung disease, pulmonary hypertension, pulmonary tuberculosis, and sarcoidosis of the lungs. Pulmonary medicine is also sometimes called pulmonology which is the science concerned with the anatomy, physiology, and pathology of the lungs (MedicineNet). This book is a comprehensive guide to the diagnosi...
Brand Management
Brands are wealth generators of the 21st century. With this in mind 'Brand Management' focuses on the key decision areas of competition and brand, concept of brand, brand equity, brand over time and branding strategies. The theoretical constructs are illustrated using case studies.
Nature-Inspired Algorithms for Big Data Frameworks
As technology continues to become more sophisticated, mimicking natural processes and phenomena becomes more of a reality. Continued research in the field of natural computing enables an understanding of the world around us, in addition to opportunities for manmade computing to mirror the natural processes and systems that have existed for centuries. Nature-Inspired Algorithms for Big Data Frameworks is a collection of innovative research on the methods and applications of extracting meaningful information from data using algorithms that are capable of handling the constraints of processing time, memory usage, and the dynamic and unstructured nature of data. Highlighting a range of topics including genetic algorithms, data classification, and wireless sensor networks, this book is ideally designed for computer engineers, software developers, IT professionals, academicians, researchers, and upper-level students seeking current research on the application of nature and biologically inspired algorithms for handling challenges posed by big data in diverse environments.
Dreams of an Itinerant Soul
A soul has many dreams in its mind which leads it to live a beautiful life. The soul experiences many things in life. It goes through many challenges and the dreams help the soul to overcome all the challenges and move forward in life to fulfill its wishes. The book “Dreams of an Itinerant Soul” is about those souls who are expressing their though as well as experiences they are going through in their lives
Clinical Allergy
None
The Culture Code Cracking The HR Code For Success
The Culture Code: Cracking The HR Code For Success
Reverence, Resistance and Politics of Seeing the Indian National Flag
Studies the politics that make the tricolour flag possibly the most revered of the symbols and icons associated with nationalism in twentieth-century India.
