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Married to the Mouse
Joined together in an extraordinarily close relationship, Walt Disney World and Orlando, Florida, have become the world's most popular tourist destination. This intriguing book traces the history of the ups and downs of this "marriage" and tells the inside story of Disney's use and abuse of unparalleled governmental powers. 23 illustrations.
The Secrets of Word-of-Mouth Marketing
In the widely well-received first edition of The Secrets of Word-of-Mouth Marketing, author George Silverman provided readers step-by-step guidance with his innovative Decision Matrix for constructing a word-of-mouth marketing campaign that exponentially increases revenue. Now, extensively revised to reflect the profound changes in the marketplace--from new attitudes and communication methods, to new ways of relating to increasingly wary web and social media users--the second edition of this groundbreaking book shows readers how they can move beyond traditional approaches to identify potential buyers and compose the kind of message that inspires customers to spread the word about products and services. Featuring enlightening case studies and examples, The Secrets of Word-of-Mouth Marketing simplifies the process of choosing your delivery method, harnessing the power of influencers, and measuring results. Whether you’re wondering how to navigate the latest digital media or interested in learning what Malcolm Gladwell got wrong, this helpful tool is still the ultimate word on word of mouth.
Ziyaret Tepe
This unique record charts the important archaeological finds over 18 years at Ziyaret Tepe in southeast Turkey - site of Tushan, a provincial capital of the Assyrian Empire dating back to the 9th century BC. Informative, scholarly, copiously illustrated, personal and extremely readable, this groundbreaking book sets a new benchmark in the field.
Excavations at Thermi in Lesbos
Originally published in 1936, this book contains a record of excavations at Thermi on the Greek island of Lesbos, led by renowned British archaeologist Winifred Lamb (1894-1963) over a period of several years in the late 1920s and early 1930s. The text is well supplied with drawings and plates of the various buildings and artefacts uncovered during the excavation, the majority of which are from the Bronze Age. This book will be of value to anyone with an interest in Lamb's work, ancient history or Bronze Age Greece.
Experimental Plant Physiology
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
After Adorno
Theodor W. Adorno placed music at the centre of his critique of modernity and broached some of the most important questions about the role of music in contemporary society. One of his central arguments was that music, through the manner of its composition, affected consciousness and was a means of social management and control. His work was primarily theoretical however, and because these issues were never explored empirically his work has become sidelined in current music sociology. This book argues that music sociology can be greatly enriched by a return to Adorno's concerns, in particular his focus on music as a dynamic medium of social life. Intended as a guide to 'how to do music sociology' this book deals with critical topics too often sidelined such as aesthetic ordering, cognition, the emotions and music as a management device and reworks Adorno's focus through a series of grounded examples.
Postcolonial Spaces
With essays from a range of geographies and bringing together influential scholars across a range of disciplines, this book focuses on the role of space in the study of the politics of contemporary postcolonial experience, engaging with the spectrum of postcolonial spatialities which play a significant role in defining global postcolonial culture.
The Histories
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New Tendencies
An account of a major international art movement originating in the former Yugoslavia in the 1960s, which anticipated key aspects of information aesthetics.
