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Content DNA
How can we compete in today's fast-moving market? There are more platforms, more users and more content than ever before. How do we stand out? What can we do to make ourselves noticed, remembered and preferred? Content DNA provides the answers. By focusing on two key elements - consistency and congruence - you'll learn how to define a recognizable "shape" for your business. You'll discover the building blocks of your brand and get clarity on expressing your value through a short, memorable tagline. Finally, you'll understand how to create content that builds authority and establishes trust, based on the author's 10+ years of experience as an independent business writer and consultant. "John represents the cutting edge of content marketing reality." - Mark Schaefer "Content DNA provides the foundation and building blocks for creating great content." - Vicki O'Neil "Talk about relentlessly helpful! This is the content bible for anyone looking to build a business online." - Chloë Forbes-Kindlen
Publish Your Book
The second edition of a book we didn't intend to publish, it started as a letter sent to the many people who approached author/ publisher Gordon Woolf about getting their book published. First published in a way that was an example of what it advised, it sold too many to stay away. This and Pathway to Publication makes a useful pair, covering all aspects of authorship and publishing.
The Amazon Self Publisher
You wrote the book. And now it’s published. But you’re not getting any sales! What gives?! Most people would have you believe self-publishing on Amazon is easy. Yet, why aren’t you seeing the results they claim you should get? Your lack of book sales comes down to 3 culprits: 1. Keywords 2. Marketing and promotion 3. Book reviews It’s time you put all your self-publishing woes to bed and finally increase your book sales for good. Enter The Amazon Self-Publisher series. You’ll learn: · The secrets to keyword research and selection · Cheap yet effective book promotions · How to get book reviews the legit way · Where Amazon Advertising will serve your book best And hundreds of powerful insights! You’ll love learning all about Amazon self-publishing, because once you discover proven strategies in self-publishing, your life will change for the good. Get it now! Note: This is the compilation of Amazon Keywords for Books, Promotional Strategies for Books, and Amazon Reviews for Books.
Natural Causes
The dead don't always rest in peace . . . Discover the gripping first thriller in the Inspector McLean series For fans of Ian Rankin, Peter James and Stuart MacBride 'A gripping, captivating page-turner' 5***** READER REVIEW 'Murder, malevolence and great detection' 5***** READER REVIEW 'Grips you from the very beginning' 5***** READER REVIEW _______ Edinburgh is horrified by a series of bloody killings. Deaths for which there appears to be neither rhyme nor reason, and which leave the city's police stumped. DI Tony McLean is focused on the investigation, but his attention is drawn by a chilling cold case: A young girl, ritualistically murdered. Her remains hidden for sixty years. It seems i...
Writers' & Artists' Guide to Self-Publishing
Practical advice from experts in self-publishing--including the pitfalls to avoid. Self-publishing is a growing area and writers need independent and reliable advice they can trust. This guide is full of practical, nuts-and-bolts information on each aspect of the DIY-publishing process, from editing and page layout, cover design and book production, publicity and selling. Each chapter is written by publishing professionals expert in supporting authors and is full of insights from successful self-published authors themselves. This guide is essential reading for any indie author who wants to go it totally alone, who wants to work with other independent professionals or who might choose to pay for self-publishing provider services. It gives the pros and cons and potential financial outlay for the various options available so writers can make informed decisions about the best approach for their own book.
To Self-publish Or Not to Self-publish
Every serious writer at some point considers the path of self-publishing. Now, more than at any other time in book publishing, self-publishing has become the chosen path for authors previously within the mainstream industry and authors starting out on a writing career.To Self-Publish or Not to Self-Publish not only prompts the author to ask the million dollar question – Why do I want to self-publish? – it takes the author carefully through the process of reasoning, and the realities of self-publishing, to help them find the best path forward. It also provides an analysis of the publishing world today and the choices, opportunities and services available.This book will provide advice and guidance to enable and empower every author considering self-publishing to identify reputable and quality services suitable for their book, as well as helping them define what publishing success is for an author.
Writing & Publishing as a Business Book One
Self-publishing is well within the reach of many authors however, the learning curve can be frustratingly steep. Author Rae A. Stonehouse, veteran of a dozen of his own self-help, personal/professional development books and others for his clients, shares sage advice from his self-publishing career and from the pros. Book One Writing & Publishing as a Business in The Successful Self Publisher Series: How to Write, Publish and Market Your Book Yourself addresses writing books and self-publishing based on business best-practices. There is nothing wrong with sending your manuscript to a traditional publishing company, but only self-publishing allows you to make all the choices – cover art, int...
The Art and Science of Self-Publishing
Freedom. That's the name of the game when you're a self-publisher. With the rapid revolution of the self-publishing industry writers can finally control their destiny. Writers are no longer disenfranchised when a Big 5 Book Publisher flat out rejects their manuscript. Now, writers globally are empowered with the tools and resources to write, self-publish, and market their books. Never in history have there been so many marvelous opportunities for authors to speedily transform their ideas into a book. The multi-billion-dollar Godzilla in Amazon allows authors to easily publish ebooks through Amazon Kindle Direct Publishing (KDP), and create a paperback edition with CreateSpace print-on-demand...
100 Days of Sunlight
When 16-year-old poetry blogger Tessa Dickinson is involved in a car accident and loses her eyesight for 100 days, she feels like her whole world has been turned upside-down. Terrified that her vision might never return, Tessa feels like she has nothing left to be happy about. But when her grandparents place an ad in the local newspaper looking for a typist to help Tessa continue writing and blogging, an unlikely answer knocks at their door: Weston Ludovico, a boy her age with bright eyes, an optimistic smile...and no legs. Knowing how angry and afraid Tessa is feeling, Weston thinks he can help her. But he has one condition -- no one can tell Tessa about his disability. And because she can'...
