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PEMASARAN JASA : Teori dan Penerapannya
Buku "Pemasaran Jasa : Teori dan Penerapannya" adalah panduan lengkap yang membawa pembaca dalam perjalanan mendalam ke dalam dunia pemasaran jasa. Bab-babnya mencakup berbagai aspek penting, mulai dari pengenalan konsep dasar pemasaran jasa hingga strategi harga, promosi, dan kepuasan pelanggan. Buku ini memberikan wawasan mendalam tentang bagaimana memahami kebutuhan pelanggan, mengembangkan ide kreatif, mengelola harga yang tepat, dan membangun hubungan yang kuat dengan pelanggan. Dengan penjelasan yang jelas dan contoh nyata, buku ini menjadi panduan tak ternilai bagi para profesional pemasaran dan pemilik bisnis yang ingin mencapai keunggulan dalam industri jasa yang semakin kompetitif....
Creating Value with Big Data Analytics
Our newly digital world is generating an almost unimaginable amount of data about all of us. Such a vast amount of data is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organisations to leverage the information to create value. This book is a refreshingly practical, yet theoretically sound roadmap to leveraging big data and analytics. Creating Value with Big Data Analytics provides a nuanced view of big data development, arguing that big data in itself is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors’ extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. By tying data and analytics to specific goals and processes for implementation, this is a much-needed book that will be essential reading for students and specialists of data analytics, marketing research, and customer relationship management.
Darwin's Plots
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Textbook of Zoology
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Services Marketing
As the primary focus of the global economy has moved from agriculture to manufacturing to services-dominated economies, the realisation that we are all in services has finally dawned. Services marketing has developed, as a result, and is now a well-established sub-discipline of marketing, with its own theories and body of knowledge. This volume deals with the unique difficulties of marketing what is essentially an intangible entity and focuses on the most contemporary debates, research and managerial demands in this particular, but very challenging, business domain. The text covers issues of importance to all service marketers, including: Service Quality; Customer Expectations & Perceptions; Creating Value for the Customer; Service Architecture; Pricing Imperatives; Demand Management; Building Customer Relationships & Loyalty; Integrated Service Marketing Communications; Service Recovery Strategies.
Sustainable Solvents
Solvents are ubiquitous throughout the chemical industry and are found in many consumer products. As a result, interest in solvents and their environmental impact has been steadily increasing. However, in order to achieve maximum integration of new green solvents into the relevant chemical sectors, clarification of the social, economic, and environmental implications of solvent substitution are needed. This book explores the solvent life cycle, highlighting the challenges faced at various points, from production, through the supply-chain and downstream use to end-of-life treatment. It also discusses the potential benefits that a green chemistry and bio-based economy approach could bring. The current state-of-the-art of green solvents is evaluated along these lines, in addition to reviewing their applications with an appreciation of sustainability criteria. Providing a critical assessment on emerging solvents and featuring case studies and perspectives from different sectors, this is an important reference for academics and industrialists working with solvents, as well as policy-makers involved in bio-based initiatives.
Friends to the Rescue
Everyone is having fun at the summer picnic until a wind blows Chester's lunch into the mud, but just when he thinks he will not have anything his friends share their food with him.
Science for Environmental Protection
In anticipation of future environmental science and engineering challenges and technologic advances, EPA asked the National Research Council (NRC) to assess the overall capabilities of the agency to develop, obtain, and use the best available scientific and technologic information and tools to meet persistent, emerging, and future mission challenges and opportunities. Although the committee cannot predict with certainty what new environmental problems EPA will face in the next 10 years or more, it worked to identify some of the common drivers and common characteristics of problems that are likely to occur. Tensions inherent to the structure of EPA's work contribute to the current and persist...
