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Sağlık Yönetimi Güncel Konular ve Pratik Bilgiler
Sağlık yönetimi, sağlık hizmeti sunan kuruluşlara ve bu kuruluşlar içindeki farklı birimlere liderlik, yönetim ve yönlendirme sağlayan bir alandır. Sağlık yöneticisi ise, sağlık üzerinde doğrudan ve dolaylı etkisi olan faktörlerle ilişkili konularda çalışan bireyler olarak tanımlanmaktadır. Yöneticilerin çalışma alanlarına bakıldığında, temel işlevleri planlama, organize etme, personel süreçlerini yürütme, kontrol etme, yönlendirme, risk değerlendirme ve karar verme olarak sıralanabilir. Kaynakların kısıtlılığı, bireylerin ihtiyaçlarının sınırsız olması, teknolojik gelişmeler ve beklenmedik doğal afetler gibi birçok husus nedeniyl...
Qualitative Research Methods in Public Relations and Marketing Communications
A practical, highly accessible guide for novice researchers conducting qualitative research in public relations and marketing communications, this book guides the reader through all aspects of the research process.
Melodious Accord
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Worldwide Destinations Casebook
Worldwide Destinations Casebook features 38 comprehensive case studies of international tourism destinations, 10 of them brand new and 28 updated. A companion to the core textbook Worldwide Destinations 5th edition, these cases contextulaise the learning and provide real life illustrations of the theories covered. This new edition covers subjects such as climate change, eco-tourism, destination regeneration and social impact. Case studies are drawn from all regions of the world and include: London Docklands regeneration A tourism strategy for Morocco 'New World' tourism - Outbound tourism from China Antarctica: tourism or conservation? Re-visioning tired destinations: Australia's gold coast ...
Nordic Tourism
Tourism is an increasingly important industry in the Nordic countries (Denmark, Finland, Iceland, Norway and Sweden) that is integral to economic, social and sustainable development. Nordic Tourism is the first comprehensive and accessible introduction to tourism in the region and also includes case studies from leading Nordic researchers on specific destinations, attractions, resources, concepts and issues.
Tourism and Recreation in Rural Areas
Recent years have witnessed a change from the passive, low key use of rural areas for recreation to the explosion of tourism as a highly active and dominant agent of change and control in the countryside and associated rural communities. This book considers the effects of rural recreation and tourism with special reference to: * the economics of rural restructuring * public sector rural policies * imaging and reimaging * the social dynamics of rural change * sustainability of tourism and recreation in rural areas Contemporary reflections of each of these issues are brought together by Richard Butler, C. Michael Hall and John Jenkins from experts in Australasia, North America and Europe. The book provides a critical evaluation of the enthusiasm and promotion given to this growth industry by government and private bodies, and examines opportunities and challenges associated with the development and management of tourism in a rural environment.
Is There a Middle East?
This book offers diverse debates on the possible manifestations and meanings of the term "Middle East."
Strategies for Tourism Industry
Today, it is considered good business practice for tourism industries to support their micro and macro environment by means of strategic perspectives. This is necessary because we cannot contemplate companies existing without their environment. If companies do not involve themselves in such undertakings, they are in danger of isolating themselves from the shareholder. That, in turn, creates a problem for mobilizing new ideas and receiving feedback from their environment. In this respect, the contributions of academics from international level together with the private sector and business managers are eagerly awaited on topics and sub-topics within Strategies for Tourism Industry - Micro and Macro Perspectives.
Vacation Decision Making
The focus of this book is on holiday planning and decision making, which is the cornerstone of tourist behaviour and tourism marketing. The first three chapters deal with the basics, including an overview of decision-making paradigms and variables (chapter 1), a critical review of existing tourist behaviour models (chapter 2) and a description of the methods that may be used for studying holiday decision making (chapter 3). The chapters that follow relate the findings of an in-depth qualitative and interpretative study that followed the decision making process of 25 Belgian households during a whole year. Chapter 4 discusses the context in which holiday decisions are made. In the next two chapters, the focus is on the decision-making process in itself both at the generic and holiday levels (chapter 5) and at the destination level (chapter 6). Post-experience processes are investigated in chapter 7, whereas group processes are the particular focus of chapter 8. Chapter 9 presents the integrative and conclusive part of the book where a new typology of holidaymakers is proposed. The book has a subject index.
