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Generation Z Marketing and Management in Tourism and Hospitality
Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly between the mid-1990s and the early 2000s, they are our youngest consumers, students, colleagues, and voters. Understanding them is a key aspect. In the context of the hospitality and tourism, Gen Z-ers represent the future in human resources, and service production and consumption. This book focuses on the aspirations, expectations, preferences and behaviours related to individuals within this demographic. It critically discusses their dynamism in driving the tourism sector and offers insights into the roles that Gen Z will inhabit as visitors, guests, consumers, employees, and entrepreneurs. This book is a valuable resource for managers, scholars and students interested in acquiring concrete knowledge on how Gen Z will shape the marketing and management of tourism-related services.
Marketing and Design in the Service Sector
Providing a practical, evidence-based vision of how to enhance and enrich customer experience through tangibles, exterior and interior design and space within the service industry. In other words, looking through the space-scape and design-scape to improve service performance to better address customer needs and desires.
OPERATIONS MANAGEMENT AND STRATEGIES IN TRAVEL INDUSTRY
When overseas travel agency owners and directors, predominantly fromMiddle Eastern countries visitedmy Istanbul office and sawmy “Travel Management” book published in 2018 in Turkish, insisted that I publish the same book in English. These comments made me excited and encouraged to publish the book in English with some revisions and additions. Travel and tourism industry is one of the world’s largest industries and a dynamic engine of economic development of the countries. It is a great source of income and employment for countries that receive more international tourists. For this reason, the countries have increased their investment in the travel and tourism industry, Tour operators ...
TURİZM İŞLETMELERİNDE GELİR YÖNETİMİ
Gelir yönetimi kavramı 1970’lerde Amerika’da ortaya çıkan işletmelerin tüketici davranışlarını tahminleyerek gelirleri artırmayı amaçladığı stratejik bir yönetim şeklidir. İşletmeler için gelir yönetiminin önemi gün geçtikçe artmaktadır. Bilinçli bir gelir yönetimi, işletmelerin kar maksimizasyonunu desteklemektedir. Gelir yönetiminde dikkat edilen hususlar talep, kaynakların yönetimi ve fiyatlandırma stratejileri iken bu hususların yönetiminde dağıtım kanalları ve sistemlerden elde edilen büyük veriler aracılık etmektedir. Bu çalışmada gelir yönetiminin Turizm Endüstrisi içerisinde farklı sahalarda nasıl kullanıldığına da yer verilmiştir. Buradan hareketle “Turizm İşletmelerinde Gelir Yönetimi” isimli editöryal kitabımız 7 bölümden oluşmaktadır. Her bir bölüm üniversite ve özel sektörden alanın uzmanı bilim insanları tarafından hazırlanmıştır. Bu kitap son derece önemli olan gelir yönetimi kavramını turizm işletmeleri nezdinde tanımlayarak sektöre ve üniversitelerde eğitim gören öğrencilere yol gösterici bir kaynak olmayı amaçlamıştır.
Development and Manufacture of Yogurt and Other Functional Dairy Products
While the science of yogurt is nearly as old as the origin of mankind, there have been rapid changes in yogurt development since the turn of the 19th century, fueled by continuing developments in biological sciences. Development and Manufacture of Yogurt and Other Functional Dairy Products presents a comprehensive review of all aspects of yogurt an
El/ Le
Marmara Üniversitesi Güzel Sanatlar Fakültesinin 2005 - 2006 Diploma Projelerinden derlenen EL/LE sergisi ve kataloğu, resim, heykel, grafik, seramik, endüstri ürünleri, iç mimarlık, tekstil, fotoğraf, sinema, geleneksel el sanatları alanlarındaki genç ve dinamik üretimlerini içeriyor. Sanatçı ve tasarımcılar elleriyle “el”i anlatıyorlardı. Yaratıcıların ele avuca sığmaz enerjileri el’i hangi anlamlarıyla güzelleştirecektir? Serginin, bu sorunun yanıtı olduğu kesin. -- In EL/LE, painting, sculpture, graphic arts, ceramics, industrial products, interior design, textiles, photography, and cinema come together in the opulence generated by the traditional arts of the hand. The “hand” is interpreted by the hands of artists and designers. What aspects of the hand will be beautified through the abundant energy of these creators? This catalogue provides the conclusive answer to that question.
Cyber-Bullying
This book looks in depth at the emerging issue of cyber-bullying. In this increasingly digital world cyber-bullying has emerged as an electronic form of bullying that is difficult to monitor or supervise because it often occurs outside the physical school setting and outside school hours on home computers and personal phones. These web-based and mobile technologies are providing young people with what has been described as: ‘an arsenal of weapons for social cruelty’. These emerging issues have created an urgent need for a practical book grounded in comprehensive scholarship that addresses the policy-vacuum and provides practical educational responses to cyber-bullying. Written by one of the few experts on the topic Cyber-Bullying develops guidelines for teachers, head teachers and administrators regarding the extent of their obligations to prevent and reduce cyber-bullying. The book also highlights ways in which schools can network with parents, police, technology providers and community organizations to provide support systems for victims (and perpetrators) of cyber-bullying.
