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Simply Better
In this radically conservative book, the authors advocate a back-to-basics approach to marketing that replaces the relentless quest for differentiation with a relentless focus on these types of basic customer needs The authors’ research shows that most companies have been ignoring the basics for too long. At the heart of the authors’ approach is a view of why customers buy what they do. Barwise and Meehan argue that marketers must understand what customers want from the entire product or service category. So rather than focus on new luxury attributes for a specific car —marketers need to understand what basic needs customers have for automobiles in general (ie: safety, handling, etc). Once they figure that out—they need to deliver on those basic needs better than everyone else.
Robert Motherwell: the Complete Prints 1940-1991
A study of the prints of Robert Motherwell, covering the years 1943 to 1991. This fourth edition is based on research and scholarship. In addition to cataloguing more than 500 prints in virtually every medium, it includes an essay on Motherwell's print-making, an illustrated chronology, concordance, bibliography and exhibition history. 500 colour & 100 b/w illustrations
Flying Ahead of the Airplane
Airlines willing to develop insight from foresight relating to the expected ’step phase changes’ will eventually improve their margins. However, the backward-looking airline, managed using old strategic levers and short-term metrics, will cease to exist, merge, shrink, become more dependent on government support, or become irrelevant. ’Management innovations’ are not going to deliver the required improvements; innovation within management is essential for airlines' survival. In Flying Ahead of the Airplane, Nawal Taneja analyzes global changes and thought-provoking scenarios to help airline executives adjust and adapt to the chaotic world. Drawing on his experience of real airline si...
Strategy that Works
In Strategy that Works, Ian Mann discusses – and debunks – a number of popular theories of strategy before presenting his unique approach based on many profound insights that have never before been gathered together in one place to form a coherent theory and method. He explains the difference between strategy and mere analysis parading as strategy; he shows how to build scenarios for uncertain futures; he provides key questions that will help guide one to develop an effective strategy; and he demonstrates how important it is that the strategy becomes the organisation’s culture. Clear, insightful and entertaining, Strategy that Works makes strategy accessible to managers at all levels, in all sizes and types of organisations. Ian Mann is one of South Africa’s top business consultants, and he is well known from his newspaper columns, his radio and TV appearances, and his training seminars.
Service Systems Management and Engineering
The ultimate instructional guide to achieving success in the service sector Already responsible for employing the bulk of the U.S. workforce, service-providing industries continue to increase their economic dominance. Because of this fact, these companies are looking for talented new service systems engineers to take on strategic and operational challenges. This instructional guide supplies essential tools for career seekers in the service field, including techniques on how to apply scientific, engineering, and business management principles effectively to integrate technology into the workplace. This book provides: Broad-based concepts, skills, and capabilities in twelve categories, which f...
Textbook of Traumatic Brain Injury
Despite the increased public awareness of traumatic brain injury (TBI), the complexities of the neuropsychiatric, neuropsychological, neurological, and other physical consequences of TBI of all severities across the lifespan remain incompletely understood by patients, their families, healthcare providers, and the media. Keeping pace with advances in the diagnosis, treatment, and science of TBI, the Textbook of Traumatic Brain Injury, Third Edition, comprehensively fills this gap in knowledge. Nearly all 50 chapters feature new authors, all of them experts in their field. Chapters new to this edition include biomechanical forces, biomarkers, neurodegenerative dementias, suicide, endocrine dis...
Digital Transformation and Internationalization Strategies in Organizations
Competitive strategies and higher education-industry collaboration policies are playing an important role in fostering the reputation and international rankings of higher education institutions. The positive impact of these policies may best be observed in economic and social outputs of many countries such as the USA, Singapore, South Korea, EU countries, and Turkey. However, the number of academic publications that specifically concentrate on the impact of these policies on higher education institutions and authorities remains relatively limited. Digital Transformation and Internationalization Strategies in Organizations covers a wide range of issues and topics, including employment systems, quality management systems, international ranking systems in higher education, education and language policies in higher education, and business models employed in techno-parks. This book helps higher education institutions manage their manpower and become cognizant of the factors that may exert a drastic impact on their success. It is ideal for managers, executives, IT consultants, researchers, practitioners, academics, professors, and undergraduate and postgraduate students.
The Oxford Handbook of Transcendentalism
The Oxford Handbook of Transcendentalism offers an ecclectic, comprehensive interdisciplinary approach to the immense cultural impact of the movement that encompassed literature, art, architecture, science, and politics.
The Oxford Handbook of Walt Whitman
A Handbook on Walt Whitman that reflects the best new work in the field including chapters that set his work within the context of digital scholarship, discussion of new manuscript discoveries and transcriptions, exploration of environmental angles on Whitman, and a focus on disability studies.
The Market Driven Organization
'Market Driven Strategy' is a buzzword that many business people use without fully grasping its meaning. Now George Day, the inventor of the phrase, follows up his groundbreaking book MARKET DRIVEN STRATEGY with practical advice for managers who want to better communicate with their customers, perform miles ahead of their competitors, and continually be responsive to both. Based on nearly a decade of research, teaching, and consulting on the topic, THE MARKET DRIVEN ORGANIZATION shows how to apply Day's essential marketing theories to an entire company. Complete with diagnostic questionnaires and other assessment tools to identify strengths and weaknesses and lead companies through change, THE MARKET DRIVEN ORGANIZATION is an indispensable guide that will provide managers with crucial insights drawn from the most thorough research of the decade.
