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Principles and Practice of Resistance Training
Aimed at strength and conditioning specialists, health and fitness professionals, personal trainers and exercise scientists, this research-based book details the physiological and biomechanical aspects of designing resistance training programmes for improved power, strength and performance in athletes.
The Steadfast Tin Soldier
The love story of the toy soldier and the ill-fated paper doll ballerina, as told originally by Andersen and adapted for the Balanchine ballet.
Totalitarianism and Philosophy
This book explores the relevance of philosophy to the understanding of totalitarianism and is essential reading for all students and scholars of political philosophy.
Brand New Justice
Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price. The use of sophisticated...
Henry Adams
This book, first published in 1933, examines the life and achievements of Henry Adams, the American historian and political journalist. It looks at his youth and early development of his ideas, and goes on to look at his time as a diplomat, historian and journalist – and his impact upon American political and intellectual life.
Brand Admiration
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Bra...
Life Is Sales
Annotation Life is about getting what you want, and sales skills can improve your life. In Life Is Sales, Gary Ford and Connie Bird share their unique perspective on success. Most people resist spelling out what they want, but those who know what they want and know how to ask for it are far more successful in all aspects of life. This book highlights the psychology behind getting people to do what you want and to say yes by using concrete day-to-day examples and making suggestions that will change your life.
Design of Cities and Buildings
This book envisions the most appropriate design strategies that guarantee the adequate environmental performance of buildings during phases of design and construction as well as use. It focuses on relevant issues related to the production of sustainable buildings and the socio-cultural integration aspects of new architectural designs in urban settings. The book also addresses the design features of historic buildings.
Keep Your Pantheon (and School)
Two comic short plays by one of the theatre's most celebrated and compelling writers: Keep Your Pantheon is a rousing farce that follows the fortunes and misfortunes of an impoverished acting troupe in ancient Rome. Featuring an over-the-hill acting guru who lusts after both his toga-clad protégé and a spot in the Sicilian Cork Festival, Mamet’s play returns to the roots of comedy, paying homage to the Roman playwright Plautus, whose works also inspired Shakespeare’s The Comedy of Errors and the musical A Funny Thing Happened on the Way to the Forum. “With Keep Your Pantheon, David Mamet, who’s been crowned the heavyweight playwriting champion of trash-talking masculinity, showcase...
