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Mazzarella examines the representational politics behind journalistic constructions of US girls and girlhood through a series of contemporary in-depth case studies which work to document a wider cultural moral panic about the troublesome nature of girls’ bodies. The public concern and media fascination with youth so evident in the United States today is a century-old phenomenon. From the flappers of the 1920s to the bobbysoxers of the 1950s, from the hippies of the 1960s and on to the ever-present pregnant teens, this fascination has played out in the media and has consistently focused on (primarily White, middle-class, heterosexual) girls. A growing body of research has revealed the manne...
Given the rapidly growing presence of girls online, serious academic inquiry into the relationship between girls and the Internet is imperative. Girl Wide Web is an innovative collection of cutting-edge research exploring a wide sweep of issues related to the ways adolescent girls interact with the Internet. Employing a range of methodologies and theoretical perspectives primarily within cultural studies, the authors examine a variety of topics - from instant messaging and web-diaries to online fan communities and Internet advertising that targets young girls. Taken together, these essays provide a rich portrait of the complex relationship among girls, the Internet, and the negotiation of identity.
From social networking sites to game design, from blogs to game play, and from fan fiction to commercial web sites, Girl Wide Web 2.0 offers a complex portrait of millennial girls online. Grounded in an understanding of the ongoing evolution in computer and internet technology and in the ways in which girls themselves use that technology, the book privileges studies of girls as active producers of computer/Internet content, and incorporates an international/intercultural perspective so as to extend our understanding of girls, the Internet, and the negotiation of identity.
Textbook
Corporations engage young people and musicians in brand-building activities. These activities unfold in media-dense social spaces. Social networking sites, the user-generated content of web 2.0, live music events, digital cameras and cell phones are all used in constructing valuable brands. This book addresses the integration of popular music culture, corporate branding, and young people's mediated cultural practices. These intersections provide a rich site for examining how young people build brands within spaces and practices that they perceive as meaningful. The book is based on extensive ethnographic empirical research, drawing on participant observation, textual analysis and interviews with young people, musicians, marketers and other participants in the cultural industries. Contemporary theories of marketing and branding are brought together with critical and cultural accounts of mediated social life. The book explores the distinctive concerns and debates of these different perspectives and the lively interface between them.
This collection examines LEGO from an array of critical and cultural studies approaches, foregrounding the world-renowned brand's ideological power and influence. Given LEGO’s status as the world’s largest toy manufacturer and a transnational multimedia conglomerate, Cultural Studies of Lego: More Than Just Bricks considers LEGO media's cultural messages; creativity with and within LEGO artifacts; and diversity within the franchise, including gender and race representation. The chapters’ in-depth analyses of topics including LEGO films, marketing tactics, play sets, novelizations, and fans offer compelling insights relevant to those interested in the LEGO brand and broader trends in the children’s popular culture market alike.
"Drawing on archival research, oral history interviews, and participant observation, this examination of the adoption and adaptation of Mod style across geographic space also maps its various interpretations over time, from the early 1960s to the present. The book traces the Mod youth culture from its genesis in the dimly lit clubs of London's Soho. where it began as a way for young people to reconfigure modernity after the chaos of World War II, to its contemporary, country-specific expressions. By examining Mod culture in the United States, Germany, and Japan alongside the United Kingdom, "We Are the Mods" contrasts the postwar development of Mod in those countries that lost the war with those that won. The book illuminates the culture's fashion, music, iconography, and gender aesthetics, to create a compelling portrait of a transnational subculture." --Book Jacket.
Since the 1950s, writing about popular music has become a staple of popular culture.Rolling Stone,Vibe, andThe Sourceas well as music columns in major newspapers target consumers who take their music seriously. Rapidly proliferating fanzines, websites, and internet discussion groups enable virtually anyone to engage in popular music criticism. Until now, however, no one has tackled popular music criticism as a genre of journalism with a particular history and evolution.Pop Music and the Presslooks at the major publications and journalists who have shaped this criticism, influencing the public's ideas about the music's significance and quality. The contributors to the volume include academics...
"Miss Temptation (Susanna) is beautiful, exciting and every man's dream. To those who gather in the country store to see her make her daily "entrance," she brings a rainbow to a dreary world. Unexpectedly a young man explodes at her in an angry tirade, giving voice to his personal feelings of insecurity around beautiful women. His hostility really disturbs Susanna and disrupts her life. Then, with brilliant Vonnegut insight, the two young people work it out in a moment of theatrical enchantment."--Publisher description.
'Girl Power': Girls Reinventing Girlhood examines the identity practices of girls who have grown up in the context of 'girl power' culture. The book asks whether - and which - girls have benefited from this feminist-inspired movement. Can girls truly become anything they want, as suggested by those who claim that the traditional mandate of femininity - compliance to male interests - is a thing of the past? To address such questions, the authors distinguish between 'girlhood' as a cultural ideal, and girls as the embodied agents through which girlhood becomes a social accomplishment. The book identifies significant issues for parents and teachers of girls, and offers suggestions for 'critical social literacy' as a classroom practice that recognizes the ways popular culture mediates young people's understanding of gender. 'Girl Power' will be of interest to researchers of contemporary gender identities, as well as educational professionals and adult girl advocates. It is relevant for students in gender studies and teacher-education courses, as well as graduate student researchers.