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George Beadle, an Uncommon Farmer
George Beadle was a towering scientific figure whose work from the 1930s to 1960 marked the transition from classical genetics to the molecular era. Among other distinctions, he made the pivotal, Nobel Prize–winning discovery with Edward Tatum that the role of genes is to specify proteins. From 1946 to 1960 he led the Caltech Biology Division, rebuilding it to a powerhouse in molecular biology, and afterwards became a successful President of the University of Chicago. This is the first biography of a giant of genetics, written by two of the field's most distinguished contributors, Paul Berg and Maxine Singer.
The Ultimate Customer Experience
In The Ultimate Customer Experience, Scott McKain, award-winning speaker and author, reveals the five steps for connecting with customers in today’s changing workplace. When was the last time you were a customer and received the Ultimate Customer Experience? Can you even remember? I’ve received great service from companies that I know didn’t give a damn about my business. You have, too, I’ll wager. How did that happen? Here is one possible answer: an individual cared about customers and overcame the obvious deficiencies in their organization’s inferior approach and lack of values. There are five fundamental aspects to create the Ultimate Customer Experience for the clients and pros...
Hole in Our Soul
From Queen Latifa to Count Basie, Madonna to Monk, Hole in Our Soul: The Loss of Beauty and Meaning in American Popular Music traces popular music back to its roots in jazz, blues, country, and gospel through the rise in rock 'n' roll and the emergence of heavy metal, punk, and rap. Yet despite the vigor and balance of these musical origins, Martha Bayles argues, something has gone seriously wrong, both with the sound of popular music and the sensibility it expresses. Bayles defends the tough, affirmative spirit of Afro-American music against the strain of artistic modernism she calls 'perverse.' She describes how perverse modernism was grafted onto popular music in the late 1960s, and argues that the result has been a cult of brutality and obscenity that is profoundly anti-musical. Unlike other recent critics of popular music, Bayles does not blame the problem on commerce. She argues that culture shapes the market and not the other way around. Finding censorship of popular music "both a practical and a constitutional impossibility," Bayles insists that "an informed shift in public tastes may be our only hope of reversing the current malignant mood."
The Infinity Puzzle
Forty years ago, three physicists - Peter Higgs, Gerard 't Hooft, and James Bjorken - made the spectacular breakthroughs that led to the world's largest experiment, CERN's Large Hadron Collider. Against a backdrop of high politics and billion dollar budgets, this is the story of their work, the quest for the Higgs boson, and its eventual discovery.
Strange Angel
Now a CBS All Access series: “A riveting tale of rocketry, the occult, and boom-and-bust 1920s and 1930s Los Angeles” (Booklist). The Los Angeles Times headline screamed: ROCKET SCIENTIST KILLED IN PASADENA EXPLOSION. The man known as Jack Parsons, a maverick rocketeer who helped transform a derided sci-fi plotline into actuality, was at first mourned as a scientific prodigy. But reporters soon uncovered a more shocking story: Parsons had been a devotee of the city’s occult scene. Fueled by childhood dreams of space flight, Parsons was a leader of the motley band of enthusiastic young men who founded the Jet Propulsion Laboratory, a cornerstone of the American space program. But Parson...
The Annotated and Illustrated Double Helix
On the fiftieth anniversary of Watson and Crick receiving the Nobel Prize, a freshly annotated and illustrated edition of The Double Helix provides new insights into a scientific revolution. Published to mark the fiftieth anniversary of the Nobel Prize for Watson and Crick’s discovery of the structure of DNA, an annotated and illustrated edition of this classic book gives new insights into the personal relationships between James Watson, Frances Crick, Maurice Wilkins, and Rosalind Franklin, and the making of a scientific revolution.
Engineers for Change
An account of conflicts within engineering in the 1960s that helped shape our dominant contemporary understanding of technological change as the driver of history. In the late 1960s an eclectic group of engineers joined the antiwar and civil rights activists of the time in agitating for change. The engineers were fighting to remake their profession, challenging their fellow engineers to embrace a more humane vision of technology. In Engineers for Change, Matthew Wisnioski offers an account of this conflict within engineering, linking it to deep-seated assumptions about technology and American life. The postwar period in America saw a near-utopian belief in technology's beneficence. Beginning...
Collapse of Distinction
Free your book! Buying a product tagged "NelsonFree" means you get more than just the hardback book. You also get a free ebook and a free audiobook. Three formats for the price of one! And the freedom to experience your book in more ways than ever before. Can your customers tell the difference between you and the competition? It's not that we can't see the forest for the trees, it's just that these days, every tree looks exactly alike. From big box retail to fast food to insurance-no one stands out. Distinction has collapsed into beige uniformity. And in today's tough economic times, this copycat uniformity is resulting in the death of businesses in every industry, says author Scott McKain. ...
