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Guanxi (The Art of Relationships)
Half a world away from the calm beauty of Puget Sound, there's a lab where Bill Gates's software dreams come true. . . . So begins Guanxi, the compelling on-the-scenes tale of the allure of China today -- and of a unique partnership between the world's most famous capitalist and the world's largest communist nation that showcases what it takes to compete in the age of global innovation. Guanxi (gwan-shee), the Chinese term for mutually beneficial relationships essential to success in the Middle Kingdom, tells the story of the juggernaut research lab that underpins Microsoft's relationship building in China. Unfurled through a gripping narrative that moves between Beijing and Microsoft headqu...
Brand New China
One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Jing Wang’s experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system. Brand New China offers a detailed, penetrating, and up-to-date portrayal of branding and advertising in contemporary China. Wang takes us inside an advertising agency to show the influence of American branding theories and models. She also examines the impact of new media practices on Chinese advertising, d...
Zoning China
An examination of “cultural zoning” in China considers why government regulation of online video is so much more lenient than regulation of broadcast television. In Zoning China, Luzhou Li investigates why the Chinese government regulates online video relatively leniently while tightly controlling what appears on broadcast television. Li argues that television has largely been the province of the state, even as the market has dominated the development of online video. Thus online video became a space where people could question state media and the state's preferred ideological narratives about the nation, history, and society. Li connects this relatively unregulated arena to the “secon...
Proceedings of the 2012 International Conference on Cybernetics and Informatics
Proceedings of the International Conference on Cybernetics and Informatics (ICCI 2012) covers the hybridization in control, computer, information, communications and applications. ICCI 2012 held on September 21-23, 2012, in Chongqing, China, is organized by Chongqing Normal University, Chongqing University, Nanyang Technological University, Shanghai Jiao Tong University, Hunan Institute of Engineering, Beijing University, and sponsored by National Natural Science Foundation of China (NSFC). This two volume publication includes selected papers from the ICCI 2012. Covering the latest research advances in the area of computer, informatics, cybernetics and applications, which mainly includes the computer, information, control, communications technologies and applications.
