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Handbook of Consumer Behavior, Tourism, and the Internet
Make the most of your online business resources The growing acceptance and use of the Internet as an increasingly valuable travel tool has tourism and hospitality businesses taking a critical look at their business-to-customer online environments while pondering such questions as, “How do I get people to visit my Web site?” “Is my Web site attracting the ’right’ kind of e-consumers?” and “How do I turn browsers into buyers?” The Handbook of Consumer Behavior, Tourism, and the Internet analyzes the latest strategies involving Internet business applications that will help you attract—and keep—online travel customers. Researchers from the United States, Europe, and Asia pres...
Zoned in
Do you ever feel like lack of clarity, confidence, or consistency is holding you back from your next big win? Is your career, personal wellness, or a relationship stuck in a place of good intentions but slow progress? In her book ZONED IN, mental toughness expert Sheryl Kline teaches you the mindset required to achieve your next big win Sheryl has spent over two decades studying and working with world-class athletes and business professionals, and has curated some of the most significant research, case studies, and individual and corporate client experiences at such companies as Autodesk, Bank of America, Google Ventures, and VMware to name a few. The result is a proven 7-step framework to h...
Planning an Applied Research Project in Hospitality, Tourism, and Sports
Planning an Applied Research Project in Hospitality, Tourism and Sports provides a comprehensive and carefully structured treatment of all the aspects involved in planning a research project. Instead of being a statistically oriented book, this text provides a conceptual and process-oriented approach to planning and conducting research. Written for both students and professionals, it is easy to read, short, and to the point, i.e., practical.
Mentoring in STEM Through a Female Identity Lens: Heroes Make a Difference for Women
With the stagnant low percentages of women in STEM careers, identifying practices to satisfy the growing need for professionals in those fields is critical to improve recruitment and retention. Supportive relationships, like mentors and sponsors, have been shown to both inspire women to pursue those careers and to help them succeed in them. This book explores how developing supportive connections helps students, faculty, and teachers see STEM professions as being a place for women to grow and succeed. Early chapters provide essential mentor characteristics and explore engineering education gender inequity from a teacher's perspective of stereotypes, stereotype threat, and bias, offering cult...
International Encyclopedia of Hospitality Management 2nd edition
The International Encyclopedia of Hospitality Management is the definitive reference work for any individual studying or working in the hospitality industry. There are 185 Hospitality Management degrees in the UK alone. This new edition updates and significantly revises twenty five per cent of the entries and has an additional twenty new entries. New online material makes it the most up-to-date and accessible hospitality management encyclopedia on the market. It covers all of the relevant issues in the field of hospitality management from a sectoral level (lodging, restaurants/food service, time-share, clubs and events) as well as a functional one (accounting and finance, marketing, strategic management, human resources, information technology and facilities management). Its unique, user-friendly structure enables readers to find exactly the information they require at a glance – whether they require broad detail that takes a more cross-sectional view across each subject field or more focused information that looks closely at specific topics and issues within the hospitality industry today.
New Perspectives in Hospitality Management
New Perspectives in Hospitality Management is a unique collection of articles that represent the very highest level of scholarship in the sphere of hospitality research. The articles published in this collection identify some emergent themes that have subsequently established themselves as key trends among academics in the field.
International Encyclopedia of Hospitality Management
The International Encyclopedia of Hospitality Management covers all of the relevant issues in the field of hospitality management from A (À la carte) to Z (Zoning codes).
Managing Hospitality Organizations
"A perfect book for any Hospitality program, excellent instructor support, and a good resource for students." –Denise A. Braley, Mitchell College Today’s economy is dominated by the rapidly growing service sector. Even businesses primarily selling goods are reinventing their image and positioning themselves as service providers. Managing Hospitality Organizations: Achieving Excellence in the Guest Experience takes students on a journey through the evolving service industry. Each chapter focuses on a core principle of hospitality management and is packed with practical advice, examples, and cases from some of the best companies in the service sector. Authors Robert C. Ford and Michael C. ...
Research Methods for Leisure, Recreation and Tourism, 2nd Edition
Describing the fundamental elements of research methods for leisure, recreation and tourism, this new edition of a popular textbook is updated throughout. It covers the measurement of variables, sampling, questionnaire design and evaluation methods, and also a wider discussion of writing proposals, communicating research findings, cross-cultural research, and the use of new technologies in conducting research. Written by internationally renowned researchers in an accessible style, this book introduces both undergraduate and graduate students to the vital skills they will need to succeed in the leisure, recreation, tourism and hospitality industries.
Zoned In: The Mental Toughness Required for a World Class You
Do you ever feel like lack of clarity, confidence, or consistency is holding you back from your next big win? Is your career, personal wellness, or a relationship stuck in a place of good intentions but slow progress? In her book ZONED IN, mental toughness expert Sheryl Kline teaches you the mindset required to achieve your next big win Sheryl has spent over two decades studying and working with world-class athletes and business professionals, and has curated some of the most significant research, case studies, and individual and corporate client experiences at such companies as Autodesk, Bank of America, Google Ventures, and VMware to name a few. The result is a proven 7-step framework to h...
