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Social Media in South India
One of the first ethnographic studies to explore use of social media in the everyday lives of people in Tamil Nadu, Social Media in South India provides an understanding of this subject in a region experiencing rapid transformation. The influx of IT companies over the past decade into what was once a space dominated by agriculture has resulted in a complex juxtaposition between an evolving knowledge economy and the traditions of rural life. While certain class tensions have emerged in response to this juxtaposition, a study of social media in the region suggests that similarities have also transpired, observed most clearly in the blurring of boundaries between work and life for both the old residents and the new. Venkatraman explores the impact of social media at home, work and school, and analyses the influence of class, caste, age and gender on how, and which, social media platforms are used in different contexts. These factors, he argues, have a significant effect on social media use, suggesting that social media in South India, while seeming to induce societal change, actually remains bound by local traditions and practices.
How the World Changed Social Media
How the World Changed Social Media is the first book in Why We Post, a book series that investigates the findings of anthropologists who each spent 15 months living in communities across the world. This book offers a comparative analysis summarising the results of the research and explores the impact of social media on politics and gender, education and commerce. What is the result of the increased emphasis on visual communication? Are we becoming more individual or more social? Why is public social media so conservative? Why does equality online fail to shift inequality offline? How did memes become the moral police of the internet? Supported by an introduction to the project’s academic framework and theoretical terms that help to account for the findings, the book argues that the only way to appreciate and understand something as intimate and ubiquitous as social media is to be immersed in the lives of the people who post. Only then can we discover how people all around the world have already transformed social media in such unexpected ways and assess the consequences
Family Studies
Within the social, political, and economic contexts existing in modern-day India, family is neither a simple remnant of tradition nor a domain merely representing insulated private lives. Rather, it is implicated in malleable yet overpowering structures, relationships, and practices. If the 'family' is a crucial site of ideological and imaginative investments playing a critical role in reproducing and defining contemporary selves and societies, 'families' are responsive to and constrained by the complex dynamics in which they are enmeshed. Family relationships remain fundamental to survival and security even as policy and legislative imperatives as well as reproductive and communication tech...
Mobile Communication and the Family
This volume captures the domestication of mobile communication technologies by families in Asia, and its implications for family interactions and relationships. It showcases research on families across a spectrum of socio-economic profiles, from both rural and urban areas, offering insights on children, adolescents, adults, and the elderly. While mobile communication diffuses through Asia at a blistering pace, families in the region are also experiencing significant changes in light of unprecedented economic growth, globalisation, urbanisation and demographic shifts. Asia is therefore at the crossroads of technological transformation and social change. This book analyses the interactions of these two contemporaneous trends from the perspective of the family, covering a range of family types including nuclear, multi-generational, transnational, and multi-local, spanning the continuum from the media-rich to the media have-less.
Peopling Marketing, Organization, and Technology
Peopling Marketing, Organization, and Technology takes an interactionist attitude to study the organization of marketing interaction and the embedding of technology within that organization. By analysing clear illustrative studies, this book explicates the interactionist attitude and demonstrates that production, placing, promotion, and pricing are achieved in, and through, marketing interaction. The studies investigate marketing interaction on street-markets, decision-making about the digitalization of supermarkets, the design of exhibitions and social media to generate memorable experiences, the interactive experiencing of exhibits, and the development of guiding visions in the promotion o...
Algorithmic Intimacy
Artificial intelligence not only powers our cars, hospitals and courtrooms: predictive algorithms are becoming deeply lodged inside us too. Machine intelligence is learning our private preferences and discreetly shaping our personal behaviour, telling us how to live, who to befriend and who to date. In Algorithmic Intimacy, Anthony Elliott examines the power of predictive algorithms in reshaping personal relationships today. From Facebook friends and therapy chatbots to dating apps and quantified sex lives, Elliott explores how machine intelligence is working within us, amplifying our desires and steering our personal preferences. He argues that intimate relationships today are threatened no...
Social Media in Rural China
China’s distinctive social media platforms have gained notable popularity among the nation’s vast number of internet users, but has China’s countryside been ‘left behind’ in this communication revolution? Tom McDonald spent 15 months living in a small rural Chinese community researching how the residents use social media in their daily lives. His ethnographic findings suggest that, far from being left behind, many rural Chinese people have already integrated social media into their everyday experience.Throughout his ground-breaking study, McDonald argues that social media allows rural people to extend and transform their social relationships by deepening already existing connections with friends known through their school, work or village, while also experimenting with completely new forms of relationships through online interactions with strangers, particularly when looking for love and romance. By juxtaposing these seemingly opposed relations, rural social media users are able to use these technologies to understand, capitalise on and challenge the notions of morality that underlie rural life.
Ageing with Smartphones in Urban Italy
‘Who am I at this (st)age? Where am I and where should I be, and how and where should I live?’ These questions, which individuals ask themselves throughout their lives, are among the central themes of this book, which presents an anthropological account of the everyday experiences of age and ageing in an inner-city neighbourhood in Milan, and in places and spaces beyond. Ageing with Smartphones in Urban Italy explores ageing and digital technologies amidst a backdrop of rapid global technological innovation, including mHealth (mobile health) and smart cities, and a number of wider socio-economic and technological transformations that have brought about significant changes in how people l...
Globalization and the Transitional Cultures
Nag debates the ideological and rational growth of globalization as a fuel of modernity and analyzes the perspectives of marginalized sections of society, alongside concepts of globalization, communication, and culture, to understand how communication plays an important role in the process of globalization for various cultural realms.
The Routledge Companion to Asian American Media
The Routledge Companion to Asian American Media offers readers a comprehensive examination of the way that Asian Americans have engaged with media, from the long history of Asian American actors and stories that have been featured in mainstream film and television, to the birth and development of a distinctly Asian American cinema, to the ever-shifting frontiers of Asian American digital media. Contributor essays focus on new approaches to the study of Asian American media including explorations of transnational and diasporic media, studies of intersectional identities encompassed by queer or mixed race Asian Americans, and examinations of new media practices that challenge notions of representation, participation, and community. Expertly organized to represent work across disciplines, this companion is an essential reference for the study of Asian American media and cultural studies.
