You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
None
​This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy. It include papers aimed to create awareness of the issues, trends, and advances associated with current global marketing challenges. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​
Translated from 《大眼鸡 越洋人》, a book shortlisted for 2018 Singapore Literature Prize (creative non-fiction, Chinese) by the Singapore Book Council. This book is dedicated to the Cantonese pioneers who voyaged to Nanyang and contributed to the contemporary Singapore. The term guanghuizhao (å¹¿æƒ è‚‡, referring to Guangzhou 广州, Huizhou æƒ å·ž and Zhaoqing 肇庆) for Cantonese is not only a geographical concept, but also a century-old brand in Singapore. Over generations, Kwong Wai Siew Peck San Theng and Kwong Wai Shiu Hospital remain immovable in Singapore, and the Yangzheng Foundation continues to serve the people, breaking a stereotypical view of the community, in which â€...
This book analyzes the current Islamic marketing environment. Since the Muslim world is extremely diverse in terms of economic development, customs and traditions and political and legal systems, it is vital for companies and marketers to analyze the environment before attempting to address these markets. The author emphasizes that it is ineffectual to elaborate the distribution and promotion strategies if the market does not exist in terms of purchasing power or demographics, if potential consumers do not believe that products and services answer their needs and demands or if there are political and legal barriers to companies wanting to enter these markets. The book offers detailed insights into the economic, socio-cultural, and politico-legal environment in the Muslim world, which are essential for marketers to understand and form the foundations of effective marketing strategies.
This book is devoted to the hybridization of intelligent systems which is a promising research field of modern computational intelligence concerned with the development of the next generation of intelligent systems. This Volume contains the papers presented in the Fifteenth International conference on Hybrid Intelligent Systems (HIS 2015) held in Seoul, South Korea during November 16-18, 2015. The 26 papers presented in this Volume were carefully reviewed and selected from 90 paper submissions. The Volume will be a valuable reference to researchers, students and practitioners in the computational intelligence field.
The Best I Could traces the life and career of Subhas Anandan, an advocate whose tireless devotion to the Singapore criminal justice system is legendary. In this highly personal autobiography, first published in 2009, Subhas describes not only the many sensational cases he covered, including those of Took Leng How, Anthony Ler and Ah Long San, but also his views on mandatory death sentences and ‘police entrapment’. Subhas Anandan, who passed away in January 2015 surely was the face of criminal defence in Singapore. But why did he choose to represent clients who were to all intents and purposes guilty? And were the criminals he represented the monsters they were made out to be? Did he ever feel sorry for the clients he represented? What were his views on the death penalty, and which parts of the legal system did he want reformed? Read all about this in The Best I Could.
A General History of the Chinese in Singapore documents over 700 years of Chinese history in Singapore, from Chinese presence in the region through the millennium-old Hokkien trading world to the waves of mass migration that came after the establishment of a British settlement, and through to the development and birth of the nation. Across 38 chapters and parts, readers are taken through the complex historical mosaic of Overseas Chinese social, economic and political activity in Singapore and the region, such as the development of maritime junk trade, plantation industries, and coolie labour, the role of different bangs, clan associations and secret societies as well as Chinese leaders, the ...
A one-stop source for essential information on the history, geography, politics, religion, economy, and culture of the fourth-most-populous country in the world. Indonesia examines precolonial periods of the country's development, as well as its independence movement. It discusses the economic collapse of the 1990s and how the resultant civil chaos impacted Indonesia's present political and social problems and its neighbors. This book also looks at the secessionist movements in West Papua and Aceh and the religious conflict in eastern Indonesia. In addition to current events, the coverage focuses on important individuals, from Javanese nobles to President Sukarno, whom some considered to be a Japanese collaborator during World War II. This is the book to have for an intriguing and enlightening glance at Indonesia.