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VIVA MAC
The first cultural history of the iconic brand M·A·C Cosmetics, VIVA M·A·C charts the evolution of M·A·C's revolutionary corporate philanthropy around HIV/AIDS awareness. Drawing upon exclusive interviews with M·A·C co-founder Frank Toskan, key journalists, and fashion insiders, Andrea Benoit tells the fascinating story of how M·A·C's unique style of corporate social responsibility emerged from specific cultural practices, rather than being part of a strategic marketing plan. Benoit delves into the history of the M·A·C AIDS Fund and its signature VIVA GLAM fundraising lipstick, which featured drag performer RuPaul and singer k.d. lang in its first advertising campaigns. This lively chronicle reveals how M·A·C managed to not only defy the stigma associated with AIDS that alarmed many other corporations, but to engage in highly successful AIDS advocacy while maintaining its creative and fashionable authority.
Minority Women and Western Media
Minority Women and Western Media: Challenging Representations and Articulating New Voices presents research examining media portrayals of women from Africa, Asia, Australia, Europe, and North America. It provides qualitative and quantitative findings of how women are stereotyped and misrepresented not only because of their gender but also their race, religion, ability, physical attributes, and political status. Whilst their voices are frequently excluded, marginalized and misrepresented, the chapters in this volume show how minority women are creating and articulating new discourses and challenging assumptions and expectations about themselves. This book provides insights into how women are represented in different media, including newspapers, television shows, films, and online platforms. Scholars of media studies, women’s studies, and communication will find this book particularly useful.
A Vindication of the Redhead
A Vindication of the Redhead investigates red hair in literature, art, television, and film throughout Eastern and Western cultures. This study examines red hair as a signifier, perpetuated through stereotypes, myths, legends, and literary and visual representations. Brenda Ayres and Sarah E. Maier provide a history of attitudes held by hegemonic populations toward red-haired individuals, groups, and genders from antiquity to the present. Ayres and Maier explore such diverse topics as Judeo-Christian narratives of red hair, redheads in Pre-Raphaelite paintings, red hair and gender identity, famous literary redheads such as Anne of Green Gables and Pippi Longstocking, contemporary and Neo-Victorian representations of redheads from the Black Widow to The Girl with the Dragon Tattoo, and more. This book illuminates the symbolic significance and related ideologies of red hair constructed in mythic, religious, literary, and visual cultural discourse.
Unsafe Home
In Unsafe Home: Child Harming within the Family, Limor Ezioni focuses on the three major types of child harming within the family—abuse, incest, and filicide—and provides an in-depth exploration of each type historically, legally, and comparatively. In the first part, focusing on abuse executed on children, Ezioni addresses both physical and emotional abuse, discussing what constitutes child abuse, how it should be punished, and whether any damage caused to a child is prosecutable by law. In the second part of the book, Ezioni examines childhood incest, focusing on adult survivors and the multitude of legal problems they face while attempting to pursue justice through the legal system an...
The Politics of Humiliation
The story of how humiliation has been used as a means of coercion and control in the modern age - from the shaving of the heads of alleged women collaborators in occupied France to the social media pillorying of the 21st century.
Postfeminist Digital Cultures
This book explores the controversial social media practices engaged in by girls and young women, including sexual self-representations on social network sites, sexting, and self-harm vlogs. Informed by feminist media and cultural studies, Dobson delves beyond alarmist accounts to ask what it is we really fear about these practices.
Social Media in Politics
This volume sets out to analyse the relation between social media and politics by investigating the power of the internet and more specifically social media, in the political and social discourse. The volume collects original research on the use of social media in political campaigns, electoral marketing, riots and social revolutions, presenting a range of case studies from across the world as well as theoretical and methodological contributions. Examples that explore the use of social media in electoral campaigns include, for instance, studies on the use of Face book in the 2012 US presidential campaign and in the 2011 Turkish general elections. The final section of the book debates the usage of Twitter and other Web 2.0 tools in mobilizing people for riots and revolutions, presenting and analysing recent events in Istanbul and Egypt, among others.
Feminist Interrogations of Women's Head Hair
Feminist scholarship has looked extensively at the perception of the body as a flexible construction of cultural and social dictates, but head hair has been often overlooked. Feminist Interrogations of Women's Head Hair brings new focus to this underrepresented topic through its intersections with contemporary socio-cultural contexts. Scholars from a wide range of disciplines investigate private and public meanings associated with female head hair, problematising our assumptions about its role and implications in the 21st Century. Readers are invited to reflect on the use of hair in popular culture, such as children’s television and pop album artwork, as well as in work by women artists. S...
Navigating the Messy Middle
Roughly 68 million North American women currently grapple with the challenges of midlife, faced with a culture that tells them their “best-before date” has long passed. In Navigating the Messy Middle, Ann Douglas pushes back against this toxic narrative, providing a fierce and unapologetic book for and about midlife women. In this deeply validating and encouraging book, Douglas interviews well over one hundred women of different backgrounds and identities, sharing their diverse conversations about the complex and intertwined issues that women must grapple with at midlife: from family responsibilities to career pivots, health concerns to building community. Readers will find a book that o...
The Cultural Politics of Femvertising
This book addresses the merits and limitations of femvertising, explores the operations of advertising and commodity feminism in a global context, and presents case studies from Anglo-American, South American and East Asian national contexts. The range of topics include the femvertising of beauty products, contraception, lingerie, breast cancer awareness, financial services and corporate branding. Focusing on the ways in which neoliberalism and postfeminism interact with foundational issues of feminist politics, the chapters in this book situate global femvertising as a complex and exciting advertising strategy which holds the potential for social change amidst an uneasy cohabitation with capitalism and commercial culture.
