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Social Research Methods
Whether students are working with qualitative, quantitative, or mixed methods approaches, this book demonstrates how good research is about asking and answering good questions—and guides readers new to methods in how to understand, structure, and successfully explore those questions.
Consumers, Policy and the Environment
The role of the consumer has changed from seeking the most satisfaction from goods and services to reconciling consumption with active citizenship, which links consumption to modern social issues such as environmental protection, sound business ethics, and fair working conditions. Understanding consumers -- the way they buy products, the way they relate to questions of environmental importance, and the way they participate in public policy formulation processes –is of vital importance to modern society. In this book, eminent researchers examine contemporary issues related to the field of consumers, policy, and the environment.
One World, Many Knowledges
Various forms of academic co-operation criss-cross the modern university system in a bewildering number of ways, from the open exchange of ideas and knowledge, to the sharing of research results, and frank discussions about research challenges. Embedded in these scholarly networks is the question of whether a 'global template' for the management of both higher education and national research organisations is necessary, and if so, must institutions slavishly follow the high-flown language of the global 'knowledge society' or risk falling behind in the ubiquitous university ranking system? Or are there alternatives that can achieve a better, 'more ethically inclined, world? Basing their observ...
Rural Governance
This book critically explores the social causes and consequences of emerging governance arrangements. In particular, the book moves beyond questions of empowerment in governance debates to consider how new kinds of power relations arise between the various actors involved.
Financial Elites and Transnational Business
'This volume brings together leading scholars from around the world and a cross-section of some of the most exciting and cutting edge of research on transnational capitalists. the varied contributions are timely. They provide great insight into the structures and processes behind today's international business and political headlines. It is a must read for scholars and students of the new global capitalism.' – William I. Robinson, University of California at Santa Barbara, US This absorbing book addresses the seemingly simple question of who rules the world by linking it to debates about who owns the world and what this means for the dynamics of global power distribution. Several expert co...
Biographical Life Course Research
This open access book explores an approach that connects individual and societal processes throughout history and shifting trends in sociological perspectives, influenced by C. Wright Mills’ theories of time and temporality. It traces its origins from American pragmatist thought and Chicago qualitative sociology in the early 20th century to the revival of biographical research in European and American sociology during the 1970s. The book shows empirical studies from this vibrant research approach can bridge methodological gaps between qualitative and quantitative biographical studies, applicable to various topics like class, gender, ethnicity, and intergenerational dimensions.
Consumer Behaviour
La 4è de couv. indique : "Now in its seventh edition, Consumer Behaviour: A European Perspective provides the most comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. The new slimline edition has 13 chapters, maintaining its breadth of coverage and making it ideal for second- and third-year undergraduates as well as Master's students. The book links consumer behaviour theory with the real-life problems faced by practitioners in many ways: Marketing opportunity, Marketing pitfalls and Multicultural dimensions boxes throughout the text illustrate the impact consumer behaviour has on marketing activities. Consumer behaviour as I see it ...
Social Research Methods
Structured around one of the concepts students struggle with the most—the research question—this book begins with how to understand the role of good questions before demonstrating how questions underpin good research designs and how social research can be framed as asking and answering questions. Perfect for undergraduate students new to methods, it teaches students how qualitative, quantitative, and mixed methods research can be used to answer these questions. "An incredibly resourceful book that contains a forensic insight into social research methods, offering the full range of contemporary approaches. Students will find particular value in the accessibility and detail of the text. Ea...
A Reader in Marketing Communications
Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject. It can be used as a supplement to textbooks on marketing communications, or as an excellent stand-alone text to give greater instruction and insight into key elements of the twenty-first century promotional mix. Providing a one-stop reference for all those studying marketing communications, this reader tackles the subject from an international perspective. Each chapter is introduced by one of the four editors, each editor being from a different core geographic area – the USA, the Pacific Rim, mainland Europe, and the UK. At the end of each paper questions are posed to test the student readers. Academically rigorous, this essential book contributed to by recognized experts will be a valuable reference for undergraduates and graduates of marketing, communications, business and management.
Young Europeans, Work and Family
Based on qualitative research carried out with young people aged from 18 to 30 in five European countries, Young Europeans, Work and Family examines young people's pathways to adulthood, and their perspectives on their future work and family lives. This enlightening book investigates young people from a range of social classes and at various phases in their life: in training, in higher education, in insecure work and in steady jobs, including high- and low-status employment. The study was carried out by a cross-disciplinary team of researchers from Ireland, Norway, Portugal, Sweden and the UK, countries that represent a variety of economic profiles and welfare state regimes.
