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Larwood's comprehensive history of signboards explores the ways in which signs and symbols have been used throughout history to communicate information and ideas. From medieval tavern signs to modern advertising billboards, Larwood offers insights into the role of signage in shaping culture, commerce, and social norms. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1908 edition. Excerpt: ... CHAPTER IV. SIGNS OF ANIMALS AND MONSTERS. It is in many cases impossible to draw a line of demarcation between signs borrowed from the animal kingdom and those taken from heraldry: we cannot now determine, for instance, whether by the White Horse is meant simply an equtu caballut, or the White Horse of the Saxons, and that of the House of Hanover; nor, whether the White Greyhound represented originally the supporter of the arms of Henry VII., or simply the greyhound t...
Riffing on the techie term 'wayfinding', which designers and manufacturers use when talking about the function of signs and signage systems as they are used by the viewer, this book seeks to find a more precise visual language for what sign designers actually do, which is to show the way. Unfortunately, as Mollerup points out, many designers never master the art of wayshowing themselves. For wayshowing relates to wayfinding as writing relates to reading and as talking relates to hearing - The purpose of wayshowing is to facilitate wayfinding. In this accessible but invigorating investigation, Mollerup examines international sign systems and architectural landmarks in detail with his trademark candor and good humor. His analysis is at once pithy, scholarly, and historical.
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