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The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers.
Cultural heritage is perceived as the glue that keeps individuals together and makes them feel a part of something larger. It is the past that allows individuals to understand their present and move towards the future. In networked society, it is impossible to think about cultural heritage and its preservation and maintenance without including the digital processes and ICT systems, as well as its impact on territorial innovation. The Handbook of Research on Cultural Heritage and Its Impact on Territory Innovation and Development is a critical and comprehensive reference book that analyzes how preservation and sustainability of cultural heritage occurs in countries, as well as how it contributes to territorial innovation. Moreover, the book examines how technological tools contribute to its preservation and sustainability, as well as its dissemination. Highlighting topics that include public policies, spatial development, and architectural heritage, this book is ideal for cultural heritage professionals, government officials, policymakers, academicians, researchers, and students.
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Includes entries for maps and atlases.
É com imensa satisfação que o Instituto Brasileiro de Política e Direito do Consumidor – BRASILCON traz aos leitores a obra coletiva 'Direito do consumidor aplicado: garantias do consumo', como resultado das publicações havidas no sítio jurídico CONJUR (conjur.com.br) no período compreendido entre dezembro de 2020 a agosto de 2022. O BRASILCON mantém na festejada e distinta estrutura digital a (re)conhecida coluna semanal "garantias do consumo', através da qual infindáveis temas relacionados ao direito do consumidor são desenvolvidos e divulgados contribuindo não apenas com o saber científico dirigido à dogmática consumerista, mas essencialmente com a contextualização cr...
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