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International Communications Strategy
International Communications Strategy is about the cross-cultural challenges currently facing PR practitioners. Offshoring, globalisation and the rise of China and India have been triggering unprecedented change in the communication sector. New channels of global communications are also being opened up by social media tools, bringing different cultures across the world together instantaneously online. Understanding cross-cultural aspects of PR includes understanding the culture of different societies, online culture itself and cross-border uses of social media. Communication is seen less and less as an operational function. While in the past organizations seemed to need communication practit...
The Czechs and the Lands of the Bohemian Crown
In this first up-do-date, single volume history of the Czechs, Agnew provides an introduction to the major themes and contours of Czech history for the general reader from prehistory and the first Slavs to the Czech Republic's entry into the European Union."
The IABC Handbook of Organizational Communication
The IABC Handbook of Organizational Communication THIS NEW EDITION of The IABC Handbook of Organizational Communication contains a comprehensive collection of practical knowledge about successful corporate communication and its effect on an organization as a whole. Thoroughly revised and updated to meet the realities of today’s organizational environment, the second edition of The IABC Handbook of Organizational Communication includes fresh case studies and original chapters. This vital resource contains information that is relevant to communicators in any organization, from global conglomerates to small businesses, public companies to private firms, and for-profits to nonprofits. The expe...
Gower Handbook of Internal Communication
A comprehensive guide to managing communication within organizations, the Handbook recognises Internal Communication's continued growth as a management discipline. It is aimed at leaders who want insight into IC techniques for use in both day-to-day operational and change situations, for example, and also at the communication specialist seeking shared wisdom and new ideas. Early chapters examine changes in the strategic context in which today's IC departments are operating. These include organizations' increasing need for innovation and responsiveness in a superfast changing environment; employees' increasing assertion of rights and personal requirements at work; management's increasing recognition of the importance of corporate reputation/brand value, particularly how to sustain and extend it; and finally, the effects on work and management patterns of digital communication. Step-by-step guides introduce you to creating IC strategies and to carrying out research and measurement.
The Czechs and the Lands of the Bohemian Crown
In this chronicle of a fascinating people, Hugh Agnew offers a single-volume survey of Czech history, providing an introduction to its major themes and contours. Agnew presents a detailed chronology of the region, from prehistory and the first Slavs to the Czech Republic's entrance into the European Union. Taking into account both Western and Marxist insights—as well as the input of the newest generation of Czech historians—he furnishes a comprehensive fusion of three different aspects of Czech history: a political-diplomatic view, a social-economic view, and a cultural-intellectual view.
Privatisierungsmanagement, Finanzmärkte und Unternehmen
Privatisierungen von Unternehmen sind zu einer bedeutenden Erscheinung auf den Finanzmärkten geworden. Seit 1979 wurden weltweit allein über die Aktienbörsen Unternehmen im Wert von 400 Mrd. $ privatisiert. Die hohe Zahl geplanter Privatisierungen deutet an, dass es sich um einen ungebrochenen und sich sogar noch verstärkenden Trend handelt. Privatisierungen erweisen sich dabei als Phänomen, das sowohl in hoch entwickelten Industrienationen, Schwellen- und Entwicklungsländern als auch den hier intensiv betrachteten ehemaligen Planwirtschaften Osteuropas zu beobachten ist. Da Privatisierungskonzepte erhebliche Auswirkungen auf die Entwicklung der nationalen Finanzmärkte und den besonde...
International Communications Strategy
Providing information on alternative communication approaches as well as cross-cultural case-studies and examples, this volume give readers points of reference and ideas to use every time they are asked to provide strategic communication guidance to senior management or clients.
