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Sustainable Luxury, Entrepreneurship, and Innovation
This book highlights different roles in entrepreneurship and innovation, based on the act of setting up a new venture in the area of sustainable luxury and fashion, which also involves cognitive and motivational characteristics. It also discusses the fact that many sustainability-promoting innovations require substantial technological advances.
Fast Fashion
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Contemporary Case Studies on Fashion Production, Marketing and Operations
This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges that are pertinent to the current business environment in this important industry, provide benchmarks and generate insights to practitioners as well as suggest future directions to researchers. The book serves as a nexus of the theories and the industrial practices that advances knowledge for both the academia and the private sector in fashion business.
International Marketing in the Fast Changing World
Emerging markets, the euro crisis, and the push to reform global institutions have resulted in a fast changing world, creating opportunities and challenges for international marketing firms and academics. New players, phenomena, and challenges have emerged that demand new research to develop and expand innovative concepts and theories.
No Business is an Island
The base for this book is 40 years of research on business relationships between companies evidencing the interactive features of the contemporary business world that have important consequences for management, policy and research.
Start-Ups and the Mobilization of Social Interactions
With this book comes a message that the authors have for management and entrepreneurship experts around the world. Beyond the myth of the ‘start-up nation’, ‘hypergrowth’, and speculation on future business value, there exists an alternative form of entrepreneurship that young entrepreneurs are embracing.
Handbook of Research on Global Fashion Management and Merchandising
Innovation and novel leadership strategies have aided the successful growth of the fashion industry around the globe. However, as the dynamics of the industry are constantly changing, a deficit can emerge in the overall comprehension of industry strategies and practices. The Handbook of Research on Global Fashion Management and Merchandising explores the various facets of effective management procedures within the fashion industry. Featuring research on entrepreneurship, operations management, marketing, business modeling, and fashion technology, this publication is an extensive reference source for practitioners, academics, researchers, and students interested in the dynamics of the fashion industry.
I International Conference on Advanced Marketing Practice Disruptions, Diversity and Ethics
This publication collects a sample of contributions presented at the first edition of the Inter-national Conference on Advanced Marketing Practices (ICoAMP) held virtually (online) on April 18 and 19 at the University of Almería, Spain. The first edition of the conference was focused on disruption, diversity and ethics. Through the contributions provided by the diverse authors, this publication covers a wide range of different topics such as analytics, measurement and methodologies in marketing, consuming technocultures, how Artificial Intelligence (AI) is disrupting marketing practice, the impact of digital technologies on marketing management, marketing oriented to ODS, new patterns of living & working and customer demand, regulatory and public policy issues and social media and digital marketing practice and aims to enlighten the reader on the newest and most innovative trends in the field of marketing research.
Process Innovation in the Global Fashion Industry
Process innovations - an improved way of doing things – help firms achieve higher-level performance by reducing the time and cost to produce a product or perform a service, and increasing productivity and growth. This book provides a comprehensive examination of process innovations occurring in the global fashion industry, with a focus on fashion brands from USA, Italy, and Japan. It offers practical insights for enhancing efficiency in the supply chain as well as management process such as work routines, information flow, and organization structures. Using case analyses, this book will help readers to grasp how successful fashion companies optimize their operations and advance their competitive position by integrating process innovations into their supply chain and management systems.
The Rise of Algorithmic Society and the Strategic Role of Arts and Culture
Illustrating the development of Artificial Intelligence (AI) and changes it has generated in the economy, society and culture, this expansive book continues the debate concerning the digital revolution and the rise of the algorithmic society.
