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Designing Brand Identity
A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
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Quanto pagamos ou quanto se valem, um ato impensado? Quias os custos cobrados? Como se justificar um erro cometido por impulso e ato e ação do momento? Será que somos de fato, os vingadores? De que forma podemos encobrir um ato cometido ainda por cima doloso? Esses dez personagens trazem consigo as certezas de que o agir por impulso nada mais se é do que uma ilusão, leiviandade, e agir por razões desnecessárias.
Care and Pandemic
Care and Pandemic captures an up-to-the-moment account of COVID-19 and its aftermath by an interdisciplinary network of transatlantic scholars reporting from Brazil, Colombia, and France. Case studies diagnose the problem, revealing socio-demographic dynamics of care labor markets, outlining the impact of online care platforms on the conditions of care work, and providing caring strategies rooted in community solidarity. Creating a robust and more resilient care organization requires a comprehensive understanding of why systems failed to build capacity that can absorb external shocks and address structural changes before, during, and after disasters. Contributors are: Gabriela Alkmin, Marian...
Between Brown and Black
List of illustrations -- Black into brown, brown into black: Afro-Brazilians grapple with racial categorization -- The language of Afro-Brazilian antiracist socialization -- Performing ancestors, claiming blackness -- Becoming an antiracist or "as black as we can be" -- Who can be black for affirmative action programs in Brazil? -- The complex calculus of race and electoral politics in Salvador -- Conclusion: Afro-Brazilians' black and brown antiracism -- Acknowledgements.
OS Caminhos de Deus
Se voce acha que Deus te abandonou, se nao tem certeza de que Deus tem um plano para sua vida, ou se voce precisa de respostas sobre seu relacionamento com Deus, entao eu te convido a embarcar nesta historia de emocoes fortes, de fe e de transformacao.
Essential Basic, Intermediate and Advanced Grammar and Composition In English-Portuguese
The Essential Basic, Intermediate and Advanced English Grammar and Composition are a great resource anywhere you go; it is an easy tool that teaches the rules of sentences, noun, verbs, question mark, adjectives, and adverbs; prepositions, propositions, and pronoun pronouncements; punctuation; possessives; and proofreading skills for all communication. Essential Basic, Intermediate and Advanced English Grammar and Composition for explaining everything from basic sentence structure to the finer points of grammar with exercises. This eBook will help you to communicate more effectively and make the right impression every time and it will be very useful for everyone (home, school, students, trav...
The Shut Up and Shoot Freelance Video Guide
The Shut Up and Shoot Freelance Video Guide is an easy-read crash course in the ins and outs and hundred little details of creating video works for hire. This ultra-friendly visual field guide for freelance videographers picks up where The Shut Up and Shoot Documentary Guide leaves off and gives you more detailed practical production strategies and solutions not found anywhere else on: * Marketing videos * Music Videos * Wedding videos * Music performance videos * Live event videos * Corporate videos...and more! Covering everything from dealing with clients, production strategies and step-by-step guidance on planning, shooting, lighting and recording the most common video-for-hire genres thi...
A Bela e a Fera
Após o acidente que o deformou, Santino nunca mais foi o mesmo. Seu coração foi rachado como o seu rosto. Se fechando para todos, ele se afasta; tendo como única preocupação e foco: o seu trabalho. Três anos depois, a notícia que seu pai está muito doente, o faz retornar para casa e força seu reencontro com a mulher da sua vida, seu grande amor. A linda e doce Marina era uma tortura constante. Uma garota determinada e que se aproximava dele cada vez mais, o instigando a sair das sombras. Marina não sabe, mas Santino guarda um segredo a sete chaves que pode uni-los ou afastá-la para sempre dele. UM LIVRO QUE IRÁ TE EMOCIONAR E TE SURPREENDER.
