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Achieving Economic Growth and Welfare Through Green Consumerism
One of the greatest global challenges is to integrate economic growth and welfare with environmental sustainability. The 12th goal under the United Nations Sustainable Development Goals (SDG-12) addresses this challenge by calling for sustainable consumption and production patterns. It is a holistic and responsible approach that entails the production, acquisition, consumption, and disposal of goods and services based on their pro-environmental benefits. Consumers want to act green, but they expect businesses to lead the way. As such, marketers are playing an important role in encouraging green consumerism by reinforcing sustainability in behavioral patterns. Actionable steps need to be take...
The Need for Sustainable Tourism in an Era of Global Climate Change
This insightful work analyses how the tourism and hospitality industry may lower its carbon footprint and maintain its long-term viability by implementing energy-efficient and waste-reduction technology. The book will discuss how sustainable tourism may achieve its sustainable development objectives and contribute to a green global economy.
Policies, Initiatives, and Innovations for Global Health
Global health is a complex and interconnected field encompassing a wide range of policies, initiatives, and innovations aimed at improving health outcomes worldwide. As the healthcare of populations becomes a global issue, worldwide efforts have emerged aimed at addressing the health challenges that transcend national boundaries. Research in global health initiatives hopes to improve healthcare outcomes and disparities while promoting equity, collaboration, and sustainability in medical practices. Policies, Initiatives, and Innovations for Global Health provides insights into effective global healthcare initiatives, including practices in governance, equity, accessibility, and service. It explores the positive impacts of technology on world populations, with discussion on global health threats and health determinants. Covering topics such as precision health and AI, healthcare technology, and policy response and learning, this book is a useful resource for policymakers, public health professionals, researchers, academicians, students, healthcare practitioners, and government officials.
Social Media and Online Consumer Decision Making in the Fashion Industry
Today, many fashion brands use social media marketing strategies to increase awareness about their brand and influence consumers’ decision-making patterns. Further, consumers use social media platforms to find relevant and reliable information for structuring their preferences and making evaluations. Web 2.0 tools in the digital age provide consumers with a plethora of interactive and user control information that helps them acquire and share brand information, which in turn impacts their purchase decision preferences. The bulk of the data produced by social media tools provides brand marketers with information about the consumers’ wants, beliefs, commitment habits, and purchasing intent...
Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches
By taking corporate marketing concepts and applying them to countries, nation branding is a way for these regions to enhance their reputations and project a desired image for international recognition. New modes of publicity and marketing geared towards geographic location fall into this category, leading nation branding to have vast benefits for the economies and societies of countries. New marketing strategies have emerged and are being adopted to consequently brand countries with the purpose of economic growth. By studying these emerging strategies and methods, nations can best develop a desired brand and reputation to foster growth and prosperity. Global Developments in Nation Branding a...
Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence
Digital marketing emerged as a natural response by companies and vendors to leverage and benefit from the significant consumer concentration on digital channels. This proliferation of IT applications and the enormous presence of customers in digital channels generate a large number of products and customer data. Machine learning and artificial intelligence are game-changing techniques in digital marketing to analyze this data. This analysis helps marketers to personalize the sales tools toward individuals, optimize their operations, and minimize expenditure. Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence demonstrates relevant theories of digital marketing a...
Management and Marketing for Improved Retail Competitiveness and Performance
The growth of companies' online presences is an unquestionable reality. However, not everything goes online, and the physical presences of companies continue to exist, with the physical retail point of sale as a place for experimentation and immediate consumption, brand showroom, and support for online sales, which are fundamental to the shopping experience. Managing a retail point of sale implies acting on several fronts, bearing in mind the market requirements, the point of sale's brand strategy, the strategies of the brands being sold, and all other aspects related to the management of a business, while considering the specificities of a retail point of sale. Management and Marketing for Improved Retail Competitiveness and Performance provides knowledge and skills to allow readers to understand and apply the different concepts, techniques, and tools to manage a retail point of sale in the various aspects of a business. Covering key topics such as advertising, client loyalty, and merchandising, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.
Corporate And Individual Environmental Responsibility Towards Automobile
The research extended to the suppliers (auto-component manufacturers) responsibility towards the environment. The statistical tools used for this section were Chi-square (Cross-tab) and Logistic Regression with the attributes of corporate governance, product design, green procurement, environmentally friendly manufacturing, green packaging, waste management, and green inspection was used to measure their environmental responsibility
Sustainable Supply Chain Management
The book is a collection of studies dedicated to different perspectives of three dimensions or pillars of the sustainability of supply chain and supply chain management - economic, environmental, and social - and other aspects related to performance evaluation, optimization, and modelling of and for sustainable supply chain management, and thus presents another valuable contribution to sustainable development and sustainable way of life.
The Belt and Road Initiative
China’s Belt and Road Initiative (BRI) is expected to be the largest infrastructure development scheme of the twenty-first century. There is escalating concern over BRI’s potential environmental impacts in Southeast Asia, a global biodiversity hotspot and a focus area of BRI development. Case studies of Indonesia, Myanmar, Lao PDR and Malaysia show that the success of BRI in bringing about sustainable growth and opportunities depends on the Chinese government and financiers, as well as the agencies and governments involved when BRI investments take place. The adoption of best environmental practices is critical in ensuring that growth is sustainable and that bad environmental practices are not locked in for decades to come.
