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The Craft of Science Writing
A deeply sourced, inclusive guide to all aspects of science writing with contributions from some of the most skilled and award-winning authors working today. Science writing has never been so critical to our world, and the demands on writers have never been greater. On any given day, a writer might need to explain the details of AI, analyze developments in climate change research, or serve as a watchdog helping to ensure the integrity of the scientific enterprise. At the same time, writers must spin tales that hook and keep readers, despite the endless other demands on their attention. How does one do it? The Craft of Science Writing is the authoritative guide. With pieces curated from the a...
Visualizing Psychology
The second edition enables psychologists to gain a better understanding of what is unique and intriguing about this area of study. It follows a groundbreaking visual approach that helps them quickly and easily learn the subject. With numerous illustrations and graphics, the book brings complex concepts to life. The links between theory and application are also clearly presented. Psychologists will benefit from this visually-oriented look into the field because it’s more engaging than other resources.
Visualizing Psychology
Visualizing Psychology 3rd Edition helps students examine their own personal studying and learning styles with several new pedagogical aids--encouraging students to apply what they are learning to their everyday lives while offering ongoing study tips and psychological techniques for mastering the material. Most importantly, students are provided with numerous opportunities to immediately access their understanding.
Visualizing Psychology, 3rd Edition
"This new edition has many new and enhanced features while it continues to rely heavily on the integration of visuals to elucidate concepts to solidify an understanding of them. Examples throughout show how to use psychology in the workplace and in personal relationships, while demonstrating the role psychology plays in other practical everyday issues. This book helps examine personal studying and learning styles with several new pedagogical aids -- encouraging readers to apply what they are learning to their everyday lives"--
Prevention
Prevention magazine provides smart ways to live well with info and tips from experts on weight loss, fitness, health, nutrition, recipes, anti-aging & diets.
Foundations in Social Neuroscience
A comprehensive survey of the growing field of social neuroscience.
Law and the Regulation of Scientific Research
Scientific research is fundamental to addressing issues of great importance to the development of human knowledge. Scientific research fuels advances in medicine, technology and other areas important to society and has to be credible, trustworthy and able to command confidence in the face of inevitable uncertainties. Scientific researchers must be trusted and respected when they engage with knowledge acquisition and dissemination and as ethical guardians in their education and training roles of future generations of researchers. The core values of scientific research transcend disciplinary and national boundaries and approaches to the organisation and oversight of research systems can impact...
The Matter of History
The Matter of History links the history of people with the history of things through a bold new materialist theory of the past.
Simply Put
Stop complicating everything! Create simple messages that are more powerful, more memorable, and win people over. Simply Put is a modern exploration of the simplicity principle for anybody who needs to sell stuff or persuade others. This book is a splash of cold water, designed to wake up entrepreneurs, C-suite executives, and marketing pros who have something they need to tell the world but just can't quite connect the dots. With this book, we're all better marketers. So why does simple win? And how do we get simple? The award-winning marketing entrepreneur behind New York Times best-selling authors and notable campaigns such as I Love NY provides answers and tools to simplify messages in this practical guide. From Yes We Can to Just Do It, regardless of if they're trying to get your dollars, your votes, or just your thoughts, effective messages share one thing they're simple. Being able to tell your story clearly and effectively is the winning skill for the next generation of entrepreneurs and leaders.
