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Marketing Management
Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in discussing how to use them, this edited textbook goes beyond the identification of historical, sociocultural, and political factors impinging upon consumer cultures and their effects on market outcomes. This fully updated and restructured new edition provides two new introductory chapters on culture and marketing practice and improved pedagogy, to give a deeper understanding of how culture pervades consumpt...
Kant on Freedom and Human Nature
The essays in this volume provide new readings of Kant’s account of human nature. Despite the relevance of human nature to Kant’s philosophy, little attention has been paid to the fact that the question about human nature originally pertains to pure reason. The chapters in this volume show that Kant’s point is not to state once and for all what the human being actually is, but to unite pure reason’s efforts within a unitary teleological perspective. The question about human nature is the cornerstone of reason’s unity in its different activities and domains. Kant’s question about human nature goes beyond our empirical inquiries to show that the notion of humanity represents the point of convergence and unity of pure reason’s most fundamental interests. Kant on Freedom and Human Nature will appeal to scholars and advanced students working on Kant’s philosophy.
Kant’s Theory of Value
In explicit form, Kant does not speak that much about values or goods. The reason for this is obvious: the concepts of ‘values’ and ‘goods’ are part of the eudaimonistic tradition, and he famously criticizes eudaimonism for its flawed ‘material’ approach to ethics. But he uses, on several occasions, the traditional teleological language of goods and values. Especially in the Groundwork and the Critique of Practical Reason, Kant develops crucial points on this conceptual basis. Furthermore, he implicitly discusses issues of conditional and unconditional values, subjective and objective values, aesthetic or economic values etc. In recent Kant scholarship, there has been a controversy on the question how moral and nonmoral values are related in Kant’s account of human dignity. This leads to the more fundamental problem if Kant should be seen as a prescriptvist (antirealist) or as subscribing to a more objective rational agency account of goods. This issue and several further questions are addressed in this volume.
The Architectonic of Reason
This book focuses on a question issued from The Architectonic of Pure Reason, one of the most important sections of Kant's first Critique: what is the human being? It suggests that the answer to this question is tied to a particular account of the unity of reason - one that stresses its purposive character.
Kant's Critique of Pure Reason and the Method of Metaphysics
In two often neglected passages of the Critique of Pure Reason, Kant submits that the Critique is a 'treatise' or a 'doctrine of method'. These passages are puzzling because the Critique is only cursorily concerned with identifying adequate procedures of argument for philosophy. In this book, Gabriele Gava argues that these passages point out that the Critique is the doctrine of method of metaphysics. Doctrines of method have the task of showing that a given science is indeed a science because it possesses 'architectonic unity' – which happens when it realizes the 'idea' of a science. According to Gava's novel approach, the Critique establishes that metaphysics is capable of this unity, and his reading of the Critique from this perspective not only illuminates the central role of the Transcendental Doctrine of Method within it, but also clarifies the relationship between the different parts of the work.
Navigating Normative Orders
Ob bei Kant oder unter Konservativen, im Internet, in Umweltdiskursen oder in Sansibar: Dieses Buch untersucht, wie sich Menschen Normen geben, diese hinterfragen und legitimieren. Die Beiträge machen deutlich, dass Normen nach wie vor in allen Lebensbereichen eine zentrale Rolle einnehmen. Zusammen mit Werten und Narrativen bilden sie normative Ordnungen, mit denen politische Autorität und die Verteilung von Rechten und Gütern legitimiert wird: im Strafrecht, bei der Kindererziehung, im Territorialstaat, in Fortschrittsdiskursen, im Anthropozän.
Handbook of Starch Science and Technology
Fifteen years have passed since the last major treatise on starch was published. Since then, knowledge of the molecular and macromolecular structures of starch; exploration of new sources of commercial starch; modification of the properties of starches via chemical, enzymic, genetic, and physical means; and investigations into potential uses of new products have proliferated. The Handbook of Starch Science and Technology explores new developments in starch science and technologies to achieve new paradigms in the development of natural glucose polymers. New developments of starches with enhanced nutritional and health benefits and specialized starch derivatives are discussed in terms of novel...
Brands
Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book, Jonathan Schroeder brings together a curated selection of the most influential and thought-provoking papers on brands and branding from Consumption Markets and Culture, accompanied by new contributions from leading brand scholars Giana Eckhardt, John F. Sherry, Jr., Sidney Levy and Morris Holbrook. Organised into four perspectives – cultural, corporate, consumer, critical - these papers are chosen to highlight the complexities of contemporary branding through leading consumer brands such as Disney, eBay, Guinness, McDonalds, Nike, and Starbucks. They add...
Knowledge, Freedom, and Taste
This volume presents original contributions from former students of Paul Guyer, the 2024 recipient of the International Kant Prize. The authors engage with central aspects of Guyer’s work on Kant’s critical philosophy, including his metaphysics, ethics, and aesthetics.
EU Human Rights, International Investment Law and Participation
This book demonstrates how human rights obligations of the EU foreign constitution can be operationalized in the realm of international economic regulation. The content is divided into three major parts. The first outlines the legal foundations needed for the EU to become a shaper of international investment law, which include the general principles and objectives of EU external policies, the Charter of Fundamental Rights, international human rights and the international investment competences of the EU. The second part demonstrates the current international investment regime’s incompatibility with human rights interests, while the third analyzes two mechanisms stemming from trade Law – ex-ante human rights impact assessments and civil society monitoring bodies – and explores whether they could mitigate the current inequalities in the protection of rights. The potential of these mechanisms, the book argues, lies in their capacity to ensure a comprehensive assessment of all interests at stake, and to empower traditionally marginalized rights-holders to make, shape and contest the international investment regime.
