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Welcome to a new era of business in which your brand is defined by those who experience it. Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you re not around? In an always-on world where everyone is connected to information and also one another, customer experience is your brand. And, without defining experiences, brands become victim to whatever people feel and share. In his new book X: The Experience When Business Meets Design bestselling author Brian Solis shares why great products are no longer good enough to win with customers and why creative marketing and delightful customer service too are not enough to succ...
Experimental literature accelerated dramatically in Vancouver in the 1960s as the influence of New American poetics merged with the ideas of Marshall McLuhan. Vancouver poets and artists began thinking about their creative works with new clarity and set about testing and redefining the boundaries of literature. As new gardes in Vancouver explored the limits of text and language, some writers began incorporating collage and concrete poetics into their work while others delved deeper into unsettling, revolutionary, and Surrealist imagery. There was a presumption across the avant-garde communities that radical openness could provoke widespread socio-political change. In other words, the interme...
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