Solomon Dutka

Video and Audio Home Taping

• Author(s): United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Patents, Copyrights, and Trademarks

• Categories: Copyright

• Type: Book
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• Published: 1984
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• Publisher: Unknown

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ABA Journal

• Type: Magazine
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• Published: 1982-11
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• Publisher: Unknown

The ABA Journal serves the legal profession. Qualified recipients are lawyers and judges, law students, law librarians and associate members of the American Bar Association.

DAGMAR, Defining Advertising Goals for Measured Advertising Results

• Author(s): Solomon Dutka

• Categories: Business & Economics

• Type: Book
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• Published: 1995
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• Publisher: N T C Business Books

Describes the technique for thinking about and evaluating advertising expenditure

Let's Not Forget about Response Error

• Author(s): Solomon Dutka, Lester R. Frankel

• Categories: Market surveys

• Type: Book
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• Published: 1976
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• Publisher: Unknown

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How to Treat Non-response in Marketing Intelligence Surveys

• Author(s): Lester R. Frankel, Solomon Dutka

• Categories: Market surveys

• Type: Book
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• Published: 1980*
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• Publisher: Unknown

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