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MANAJEMEN PEMASARAN
Dalam dunia bisnis yang kompetitif saat ini, pemahaman yang kuat tentang manajemen pemasaran menjadi kunci keberhasilan. Buku “Manajemen Pemasaran” adalah panduan yang komprehensif bagi para praktisi dan pemula yang ingin menguasai strategi dan taktik pemasaran yang efektif. Di dalam buku ini disajikan materi-materi tentang: Konsep Dasar Manajemen Pemasaran Peran Manajemen Pemasaran Bagi Perusahaan Strategi Pemasaran pengambilan Keputusan Analisis Pasar & Perilaku Konsumen Segmentasi Pasar & Targetting Branding & Positioning Produk Riset Pasar dan Pengumpulan Data Konsumen Perencanaan & Pengembangan Produk Baru Manajemen Distribusi dan Penjualan Promosi dan komunikasi pemasaran Manajemen Harga & Penentuan Harga Produk Evaluasi dan Kinerja Pemasaran
Waiting For an Angel
WAITING FOR AN ANGEL marks the debut of one of Africa's most promising new writers. Lomba is a young journalist living under military regime in Lagos, one of the most dangerous cities in the world. His mind is full of soul music and girls and thenovel he is writing. But his room-mate goes mad and is beaten up by soldiers, his first love is forced to marry a man she doesn't love, and his neighbours are planning a demo which is bound to incite riot and arrests. Lomba can no longer bury his head in the sand. He must write the truth about this reign of terror . . . WAITING FOR AN ANGEL captures the despair, the frenzy and the stubborn hope of a generation daring to speak out against one of the world's most oppressive regimes.
Pengantar akuntantsi
“Pengantar Akuntansi” adalah sebuah buku yang menyajikan konsep-konsep dasar akuntansi serta aplikasinya dalam konteks praktis. Buku ini membahas berbagai materi mulai dari konsep pengantar akuntansi hingga perkembangan terkini dalam bidang akuntansi. Bab 1 menjelaskan tentang “Konsep Pengantar Akuntansi”, memperkenalkan pembaca pada pengertian dasar akuntansi serta pentingnya informasi keuangan dalam pengambilan keputusan bisnis. Bab 2 menjelaskan tentang “Prinsip-Prinsip Akuntansi”, membahas prinsip-prinsip yang menjadi dasar dalam penyusunan laporan keuangan, seperti konservatisme, konsistensi, dan objektivitas. Bab 3 menjelaskan tentang “Elemen-Elemen Akuntansi”, menjelas...
ICOPE 2020
We are delighted to introduce the Proceedings of the Second International Conference on Progressive Education (ICOPE) 2020 hosted by the Faculty of Teacher Training and Education, Universitas Lampung, Indonesia, in the heart of the city Bandar Lampung on 16 and 17 October 2020. Due to the COVID-19 pandemic, we took a model of an online organised event via Zoom. The theme of the 2nd ICOPE 2020 was “Exploring the New Era of Education”, with various related topics including Science Education, Technology and Learning Innovation, Social and Humanities Education, Education Management, Early Childhood Education, Primary Education, Teacher Professional Development, Curriculum and Instructions, A...
Impact of Climate Change on Natural Resource Management
Climate change has fostered a need to develop and apply strategies that optimize the use of natural resources on land and in water. This book covers a huge range of strategies that combine economics, policy and science and can be applied to various sectors.
Kewirausahaan di Era Digital
Kewirausahaan di Era Digital merupakan panduan penting bagi para pelaku bisnis yang tengah berada di tengah transformasi digital. Dalam buku ini, pembaca akan dihadapkan pada berbagai aspek bisnis di era digital, mulai dari pemanfaatan teknologi untuk menghadirkan inovasi, hingga strategi kewirausahaan dalam lingkungan online. Konsepkonsep seperti e-commerce, pemasaran digital, dan manajemen risiko turut diperkenalkan dengan jelas, serta bagaimana pendanaan startup menjadi kunci kesuksesan. Buku ini juga menyoroti aspek kewirausahaan sosial dan tanggung jawab sosial perusahaan sebagai bagian integral dalam era bisnis yang terus berubah. Dari regulasi bisnis hingga ekspansi internasional, pembaca diajak untuk memahami tantangan dan peluang yang muncul di masa depan kewirausahaan di era digital. Dengan penekanan pada perubahan, inovasi, dan adaptasi, buku ini menjadi sumber pengetahuan utama bagi mereka yang ingin sukses di ranah kewirausahaan digital.
University Libraries and Space in the Digital World
This timely book addresses physical space in university libraries in the digital age. It considers the history of the use of space, integrates case studies from around the world with theoretical perspectives, explores recent developments including new build and refurbishment. With users at the forefront, chapters cover different aspects of learning and research support provision, shared services, and evaluation of space initiatives. Library staff requirements and green issues are outlined. The book also looks to the future, identifying the key strategic issues and trends that will influence and shape future library spaces. The authors are international, senior university library managers and academics who provide a range of views and approaches and experience of individual projects and initiatives.
The ELT Curriculum
ELT teachers today are faced with a bewildering choice of aims, methods and materials. How can they design or choose language curricula best suited to their learners' needs? What options are open to them in designing and introducing new Syllabuses and methods? In answering these questions, the author begins by reviewing historically the development of ideas on language teaching and language curriculum. He describes various types of syllabus, both past and current, and he highlights the assumptions, principles and aims underlying them. Proposing curriculum renewal is one matter; introducing it into an existing system is quite another. The effective management and implementation of curriculum change forms the basis of the successful introduction of new syllabuses, materials and methods, issues about which the author offers theoretical guidance and practical advice based on evidence derived form the study of innovation in education.
And We Came Outside and Saw the Stars Again
In this rich, eye-opening, and uplifting digital anthology, dozens of esteemed writers, poets, and artists from more than thirty countries send literary dispatches from life during the pandemic. Net proceeds benefit booksellers in need. As our world is transformed by the coronavirus pandemic, writers offer a powerful antidote to the fearful confines of isolation: a window onto lives and corners of the world beyond our own. In Mauritius, a journalist contends with denialism and mourns the last days of summer, lost to the lockdown. In Paris, a writer struggles to protect his young son from fear. In Chile, protesters who prevailed against tear gas and rubber bullets are now halted by a virus. I...
Naturally Occurring Bioactive Compounds
This timely book provides an overview of natural products/botanicals used for the management of insect-pest and diseases. It will help readers to update and widen their knowledge about natural products and their bio-activities against plant pathogens. The volume explores activity, chemistry, toxicity and geographic distribution of plants. Discussions concerning the methodology used for the detection of active principles, their mode of action and commercial prospects are of utmost importance and worthy of note. - Focuses on recent achievements in natural bio-actives - Global coverage of natural products / plants - Targets the most important issues of natural botanicals/ biocides - Includes innovative ideas with lucid explanations - Contains specialized chapters, such as, natural control of multi-drug resistant organisms, anti-salmonella agents, natural house-dust-mite control agents, and naturally occurring anti-insect proteins, etc. - Covers research on bioactives: From Lab to Field and Field to Market - Includes eco-friendly and economically viable herbal technology
