Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Product Marketing, Simplified
A comprehensive guide to product marketing — from messaging to influencing the product roadmap. Learn how to launch products, deliver value to the right customer, and grow your business. Whether you're looking to become a product marketer, a product manager, or an entrepreneur, this is the handbook you need to learn how to deliver value and take a product to market the right way.
Product Marketing Debunked
Many entrepreneurs and companies struggle with taking an idea and delivering their product in the marketplace. Product Marketing Debunked provides a window into taking unformed concepts and ideas - and creating a proper strategy and go-to-market plan for commercializing a product. The go-to-market framework shared in the book can be applied to a number of products, verticals, and industries. While this book is most useful for the Business to Business (B2B) world, it can also be applied to Business to Consumer (B2C) companies as well. You can use the framework as a starting point and add and remove things that make more sense for your industry and growth stage. The book includes a go-to-market checklist and other tested frameworks that every company or entrepreneur should use before launching a product.
The Product Marketing Manager
The Product Marketing Manager plays the crucial role of defining the positioning, messaging, and unique selling proposition of a product or product line. This involves taking detailed and technical product information and distilling it into key marketing and sales messages as well as working among several teams in an organization to plan and execute product releases and launches.This book is a must-have for anyone who works as, or with, a Product Marketing Manager. It not only explains the role but focuses on practical applications of the information presented and ties everything together with entertaining life lessons and anecdotes collected through years of experience by the author as well as interviews with his colleagues and other industry experts.If you are considering a career as a Product Marketing Manager, are new to the profession and looking for guidance and clarification, already have many years of experience in the role and are looking for new inspiration and ideas, or are interested in learning what a Product Marketing Manager colleague of yours is responsible for within your organization, this book is for you.
Zero to Sold
None
Wabi Sabi
**Order Beth Kempton's new book KOKORO: Japanese Wisdom for a Life Well Lived** 'A truly transformative read' Sunday Times STYLE 'More than ever, we need books like this' Jessica Seaton, Co-Founder of Toast and author of Gather, Cook, Feast A whole new way of looking at the world - and your life - inspired by centuries-old Japanese wisdom. Wabi sabi ("wah-bi sah-bi") is a captivating concept from Japanese aesthetics, which helps us to see beauty in imperfection, appreciate simplicity and accept the transient nature of all things. With roots in zen and the way of tea, the timeless wisdom of wabi sabi is more relevant than ever for modern life, as we search for new ways to approach life's chal...
Advances in Bioprocess Engineering and Technology
This book presents the select peer-reviewed proceedings of the International Conference on Advances in Bioprocess Engineering and Technology (ICABET 2020). The book covers all aspects of bioprocesses, especially related to fermentation technology, food technology, environmental biotechnology, and sustainable energy. Along with this primary theme, the focus is on recent advances in bioprocessing research such as biosensors, micro-reactors, novel separation techniques, bioprocess control, bio-safety, advanced techniques for waste to wealth generation, and nanobiotechnology. This contents are divided according to the major themes of the conference: (i) Fermentation Technology and Bioreactor, (ii) Food Pharmaceuticals and Health care, (iii) Environment and Agriculture, and (iv) Sustainable Energy. This book is intended to help students, researchers, and industry professionals acquire knowledge on innovative technologies and recent advancements in the field of bioprocess engineering and technology.
Cracking the PM Career
Product management is a big role, and this is a big book. This comprehensive guide teaches new PMs and experienced PMs the skills, frameworks, and practices to become great product managers. ?Product skills: Drive better product decisions by conducting user research, performing data analysis, prototyping, writing product docs, and understanding technology.?Execution skills: Run your team well and deliver your projects quickly, smoothly, and effectively with project management, incremental development, launch processes, and good time management.?Strategic skills: Set a better direction for your team and optimize for long-term impact with vision, strategy, roadmapping, and team goals. Learn what it means to be "more strategic".?Leadership skills: Lead more effectively by developing your personal mindset, collaboration, communication, inspiration, and mentorship skills.?People management: Learn leadership skills for managers, including coaching, recruiting, interviewing, and creating organizational structures.?Careers: Navigate your career by understanding the career ladder, setting goals, and translating your accomplishments into advancement.
Become a Product Marketing Manager and Earn $100,000+
According to Glassdoor, the average salary for a product marketing manager is over $113K (before signing, peformance, and stock bonuses). But, why shoot for an average salary, when you can earn a significantly higher salary at high profile tech companies, startups, and Fortune 500 businesses? Silicon Valley veteran marketer Dekker Fraser offers proven and powerful real-world career advice in the lucrative and exciting product marketing career arena. Become a Product Marketing Manager is the premier marketing career guide because Dekker draws from both top-tier marketing training received while earning his master's degree at the #1 university for marketers at the Kellogg School of Management ...
International Marketing
A key text examining the theory and strategy of marketing in a global context, this acclaimed text uses academic rigour rather than anecdotal evidence. The new edition features key new data, updated case studies, and a revised companion website.
