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The SaaS Model
Software as a Service (SaaS) provides a subscription-based alternative to buying software that has been embraced by thousands of businesses across the world. Like every core business function, marketing also needs to embrace the 'SaaS way' of doing things. Never has marketing found more relevance in the 'full funnel' of a customer's life cycle from acquisition to renewal and expansion than now. The SaaS Model is a valuable handbook that guides the reader on how to effectively market a brand in a SaaS world. The reader will learn - how marketing has adapted to the subscription-oriented nature of the SaaS world - how the classic marketing framework of segmentation, targeting and positioning followed by the 4 Ps is being transformed by data and the SaaS-based martech stack - how to map the customer life cycle in SaaS and detail how marketing plays a role in driving the freemium model - how self-service models drive enterprise momentum - how marketing plays a role in enterprise trails and deal acceleration - how marketing helps the customer success world with effective onboarding, driving usage and renewing subscriptions
Modelling and Control of Switched Reluctance Machines
Today, switched reluctance machines (SRMs) play an increasingly important role in various sectors due to advantages such as robustness, simplicity of construction, low cost, insensitivity to high temperatures, and high fault tolerance. They are frequently used in fields such as aeronautics, electric and hybrid vehicles, and wind power generation. This book is a comprehensive resource on the design, modeling, and control of SRMs with methods that demonstrate their good performance as motors and generators.
Filmy Manager
None
Knowledge Graphs
This book provides a comprehensive and accessible introduction to knowledge graphs, which have recently garnered notable attention from both industry and academia. Knowledge graphs are founded on the principle of applying a graph-based abstraction to data, and are now broadly deployed in scenarios that require integrating and extracting value from multiple, diverse sources of data at large scale. The book defines knowledge graphs and provides a high-level overview of how they are used. It presents and contrasts popular graph models that are commonly used to represent data as graphs, and the languages by which they can be queried before describing how the resulting data graph can be enhanced ...
Beyond the Worst-Case Analysis of Algorithms
Introduces exciting new methods for assessing algorithms for problems ranging from clustering to linear programming to neural networks.
Effective Management
This brand new textbook has been designed to help your students to acquire or enhance their abilities in leading and developing themselves, others, and organizations. Grounded in the findings of both classic and recent management and leadership research, it translates the theory into rigorous yet practical advice so that students will have the skills to manage effectively and sustainably. The book takes an innovative learner-centric approach, structured around different levels of management from individual effectiveness, through to interpersonal effectiveness, and then team and organizational effectiveness. With a global focus, lively writing style, and an eye on current and future developme...
Secure Chains : Cybersecurity and Blockchain-powered automation
No detailed description available for "Secure Chains".
