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Manajemen Pemasaran
Buku yang berjudul "Manajemen Pemasaran." Buku ini merupakan sebuah upaya untuk menyajikan konsep-konsep dasar manajemen pemasaran dalam kerangka yang mudah dipahami namun tetap mendalam. Dalam dunia yang terus berubah dan penuh persaingan ini, pemahaman tentang manajemen pemasaran menjadi sangat penting, tidak hanya bagi para pelaku bisnis tetapi juga bagi siapapun yang ingin memahami bagaimana produk dan jasa dapat berhasil di pasar. Seperti yang dikatakan oleh Philip Kotler, seorang ahli pemasaran terkemuka, "Pemasaran bukan tentang produk yang Anda jual, tetapi tentang cerita yang Anda ceritakan." Melalui buku ini, kami ingin menyampaikan 'cerita' tentang ilmu pemasaran yang efektif dan ...
Ekonomi Makro: Teori-Teori Pengantar
Materi yang disajikan dalam buku ini dimulai dari Ruang Lingkup Ekonomi Makro, Perolehan dan Pengeluaran Nasional, Penentuan Kegiatan Ekonomi, Penawaran Uang, Kegiatan Ekonomi Nasional, Pengangguran, Inflasi dan Kebijakan Pemerintah, Kurs Valuta Asing, Neraca Pembayaran dan Kegiatan Ekonomi Terbuka, Hingga Materi Terkait Pertumbuhan Dan Pembangunan Ekonomi Nasional.
KOMUNIKASI BISNIS
Buku Berjudul “Komunikasi Bisnis” ini ditulis oleh dosen dan praktisi yang mengetengahkan materi tentang Teori dan Pengenalan Konsep Dasar Komunikasi Bisnis, Komunikasi Interpersonal dalam Bisnis, Komunikasi Lintas Budaya, Penulisan Proposal Bisnis, Hingga terkait Teknologi Penyimpanan Data Elektronik Dalam Komunikasi Bisnis.
Creating Sustainable Work Systems
Since the first edition of this book was published, the subject of sustainability has risen to the forefront of thinking in almost every subject within business and management. Tackling the latest developments and integrating practical perspectives with rigorous research, this new edition sheds light on a vital aspect of working life. Current trends reveal that increasing intensity at work has major consequences at individual, organizational and societal levels. Sustainability in work systems thus requires a multi-stakeholder approach, emphasising a value-based choice to promote the concurrent development of various resources in the work system. This sustainability grows from intertwined ind...
Man Makes the City
This book provides a well-illustrated and readable overview of the urban development phenomenon, and is suitable for the sophomore student and the general reader.
The SAGE Handbook of Responsible Management Learning and Education
Reflecting the rapid rise in popularity of recent initiatives such as the UN Principles for Responsible Management Education (PRME), this handbook exhaustively covers a variety of responsible management, learning and education topics, and provides an invaluable roadmap for this fast-developing field. Covering various perspectives on the topic, right through to contexts, methods, outcomes and beyond, this volume will be an invaluable integrative resource for practitioners and researchers alike, and is designed to serve a range of communities that deal with topics related to sustainability, responsibility and ethics in management learning and education.
The Routledge Handbook of Indian Buddhist Philosophy
The Routledge Handbook of Indian Buddhist Philosophy is the first scholarly reference volume to highlight the diversity and individuality of a large number of the most influential philosophers to have contributed to the evolution of Buddhist thought in India. By placing the author at the center of inquiry, the volume highlights the often unrecognized innovation and multiplicity of India’s Buddhist thinkers, whose unique contributions are commonly subsumed in more general doctrinal presentations of philosophical schools. Here, instead, the reader is invited to explore the works and ideas of India’s most important Buddhist philosophers in a manner that takes seriously the weight of their p...
Abnormal Chromosomes
Explore the past, present, and future of cancer cytogenetics In Abnormal Chromosomes: The Past, Present, and Future of Cancer Cytogenetics, globally renowned researchers Drs. Sverre Heim and Felix Mitelman deliver a state-of-the-art review of how cancer cytogenetic analyses have contributed to an improved understanding of tumorigenesis as well as to the diagnosis and treatment of cancer patients. The book also discusses how cytogenetics – the study of chromosomes - meets, interacts with, and cross-fertilizes other investigative technologies, including molecular somatic cell genetics. The book provides an impetus to think more deeply about the role chromosomes, and their abnormalities, play...
Hitched And Hunted (Mills & Boon Intrigue)
&ï &» &¿ On the day Jake Cooper said "I do" to his beautiful bride, Mariah, their future happiness seemed certain. But Jake always wondered what she wasn't telling him. And what it would take for the truth to come out...
