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Creative Boot Camp
Creative Boot Camp is a 30-day creative training program that will increase the quantity and quality of your ideas. The book begins by exploring what creativity is and isn't, how we can train ourselves to improve our own ideation, and what steps we need to take to generate more ideas and better ideas for our creative selves, our creative projects, our creative businesses, and our creative lives. Like any muscle, creativity requires repetitive and challenging exercise to grow. The 30-day program provides an escalation of creative exercises that test our problem-solving prowess and train us to overcome the obstacles that inhibit ideation. The program tests regularly, both in idea quantity and quality, to ensure we are on track with our boot camp goals. But unlike the gym, these exercises aren't to be dreaded. They are light, fun, and take 10-15 minutes max. By the end of the 30-day boot camp, readers will see noticeable improvement in the quantity and quality of their ideas.
Chasing the Monster Idea
The latest from the author of the bestselling Caffeine for the Creative Mind How do you develop solutions that rock? Ones that surpass their initial purpose and grab an industry by its throat, turn interested parties into concept evangelists, and influence behaviors and alter perceptions? Read Chasing the Idea Monster and find out. This fun and insightful book sorts out the hallmarks of a monstrous idea by providing the author's "idea measurement" tools in the form of seven primary questions to gauge the potential of any idea. These seven questions are supported by real-world examples of ideas that succeeded in winning over their audience, as well as those that ignored the measurement and fa...
Caffeine for the Creative Mind
What do you do if you are lagging in the morning? You probably grab a cup of coffee for that extra boost of energy. Throughout the day, you are asked to be creative, to come up with new and better ideas. So what do you do when you need a creative jolt for your brain? Now you can turn to Caffeine for the Creative Mind. This collection of short, focused creative exercises is just the boost you need get your brain working. Inside, you'll find: Over 250 brain-stretching exercises. The exercises are brief, fun and are meant to evoke creative, thought-provoking responses. Get your brain moving by engaging in an exercise at the start of your day or stop and do one whenever you need a creative jolt....
Redesigning Web Sites
In the first wave of e-commerce, the challenge for designers was to create new websites for clients. Now that challenge has changed. To meet the shifting demands of the digital marketplace companies are asking designers to help them upgrade of revamp their existing sites - an entirely different and often much more difficult proposition. Featuring in-depth case studies of 22 redesigned websites, this book uses a before-and-after model to reveal the purpose of the original site, the reasons it was no longer effective and the specific ways each designer solved those problems through redesign. Screenshots illustrate the old and new designs for each site and useful sidebars address more general themes: determining how drastic a redesign should be, orchestrating a site redesign following a merger and changing the central purpose of a site (such as changing from an interactive site to an informational one).
Caffeine for the Creative Team
Brainstorming... In your office, your school or your group, it may have already become a bad word. You're charged with generating a great ideaà the next big thing... the perfect concept. But you only have a limited amount of time, and you have to do it with your whole team. There's great pressure to come up with something outstanding. Working with a team can be difficult, and generating viable ideas with a team can be even harder. But a solution is at hand! Caffeine for the Creative Team is the only tool you need to encourage successful brainstorming. This collection of short, focused creative exercises is just the boost you need to get your team's collective brain working. Inside, you'll f...
Take and Make Art
Inside this book, you will not only find hundreds of unique, custom-designed pieces of royalty-free vector illustrations from the super talented Von Glitschka, you will also find something potentially even more valuable–the hitherto undiscovered cure for designer’s block. You’ve heard of writer’s block. Well, designer’s block is just as bad. Maybe even worse. And inside this book is the cure. Stuck for inspiration? Don’t know what to do for that newsletter, T-shirt, ad, logo...tattoo? With access to this enormous collection of illustrations ranging from the practical to the wonderfully weird, you’re sure to find a design that will kick-start your imagination and get you making ...
Design Currency
The world needs beautiful design. But aesthetics are inherently subjective. In Design Currency, authors Jenn and Ken Visocky O’Grady show you how to frame the value of your design work in terms that your business partners will both understand and respect. An actionable resource, Design Currency empowers you to do your job with less pushback on aesthetic decisions, encourages earlier involvement in the creation process, and makes it easier for you to justify your fees. For a designer, understanding how your work creates value is essential to growing your business and building better, more profitable relationships. Those relationships are easier to initiate, establish, and retain when you ca...
Creative Boot Camp 30-Day Booster Pack
You’ve completed the Creative Boot Camp training program, surviving 30 days of creativity exercises designed to present fun, engaging opportunities for creative problem solving. Through this practice, you developed skills that you use every day by solving problems with defined purpose and escalating restriction. Now that you’ve performed those 30 exercises, wouldn’t it be great if there were another set of 30 exercises you could complete that would challenge you in the same way? You’re in luck. Introducing the Creative Boot Camp Booster Packs. The Creative Boot Camp Booster Packs offer 90 new creative exercises, separated into two collections: The Medium Collection and The General Mi...
Creative Boot Camp 30-Day Booster Pack
You’ve completed the Creative Boot Camp training program, surviving 30 days of creativity exercises designed to present fun, engaging opportunities for creative problem solving. Through this practice, you developed skills that you use every day by solving problems with defined purpose and escalating restriction. Now that you’ve performed those 30 exercises, wouldn’t it be great if there were another set of 30 exercises you could complete that would challenge you in the same way? You’re in luck. Introducing the Creative Boot Camp Booster Packs. The Creative Boot Camp Booster Packs offer 90 new creative exercises, separated into two collections: The Medium Collection and The General Mi...
Hey Whipple, Squeeze This
The new edition of the book readers call the bible for advertising The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity—while critical—is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work whether you’re new to the business or a pra...
