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Analyzing the relationship between the arts and business, this book offers an in-depth perspective on the increasingly common art-based strategies adopted by enterprises in various industries, with a focus on luxury sector. Pursuing an exhaustive, systematic, evidence-based and interdisciplinary approach, it explores the limits of potential strategic collaborations between the two fields. In addition, the book provides a structure for this field of inquiry, offering a solid basis for future research and highlighting the benefits of art-based strategies for executives. Each research strand explored in this book is supported by a representative case study.
The concepts of artification and sustainability are now both at the heart of luxury brand marketing strategies; artification as an ongoing process of transformation in the world of art and sustainability as an indispensable response to the issues of our times. The Future of Luxury Brands examines three interrelated luxury-marketing segments—the art world, fashion and fine wines including hospitality services—through the dual lenses of sustainability and artification. From safeguarding human and natural resources to upholding labor rights and protecting the environment, sustainability has taken center stage in consumer consciousness, embodying both moral authority and sound business pract...
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Anna is a travel photographer who spends half her life traveling the world and the other half in Milan with her husband Lorenzo, a renowned surgeon. Her life is running smoothly until, during a weekend in Barcelona, she discovers a secret her husband has kept from her over the last five years. During those confusing, hot and colorful days she meets Michele, a man chasing his dream, and her outlook suddenly changes, at least until she discovers that he is lying too... Will a terrace overlooking the Rambla change their lives' course?
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Includes subject section, name section, and 1968-1970, technical reports.
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Setting out the historical national and religious characteristics of the Italians as they impact on the integration within the European Union, this study makes note of the two characteristics that have an adverse effect on Italian national identity: cleavages between north and south and the dominant role of family. It discusses how for Italians family loyalty is stronger than any other allegiance, including feelings towards their country, their nation, or the EU. Due to such subnational allegiances and values, this book notes that Italian civic society is weaker and engagement at the grass roots is less robust than one finds in other democracies, leaving politics in Italy largely in the hands of political parties. The work concludes by noting that EU membership, however, provides no magic bullet for Italy: it cannot change internal cleavages, the Italian worldview, and family values or the country’s mafia-dominated power matrix, and as a result, the underlying absence of fidelity to a shared polity—Italian or European—leave the country as ungovernable as ever.
Relations between the European Union (EU) and India have been growing in quantity and quality in the last two decades. Alongside the economic dimension, the political and security elements of the relationship have emerged as the most promising area for further collaboration between the two sides. This volume brings together analyses and recommendations on EU-India security relations in the fields of: (i) maritime security and freedom of navigation; (ii) cyber security and data protection; (iii) space policy and satellite navigation; (iv) defence cooperation. The chapters have been written by a select pan-European and Indian group of experts tasked by the Rome-based Istituto Affari Internazionali (IAI) and the Mumbai-based Gateway House (GH) in the framework of the EU-India Think Tank Twinning Initiative – a public diplomacy project aimed at connecting research institutions in Europe and India funded by the EU. The book provides the reader with original research and innovative insights into how to move forward EU-India relations. It will be essential reading for scholars and policy makers interested in the subject.