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The Management Game of Communication
The book provides insight into the expanding field of corporate communication by exploring the benefits of research and education which merge insights from the disciplines of business and communication. The book provides a uniquely European view and stimulates discussions in a continuing area of interest among academics and practitioners alike.
Communication in Uncertain Times
Communication in Uncertain Times explores how different organizations, from private to governmental and non-profit, deal with issues, risks, and crisis situations through communication.
Big Ideas in Public Relations Research and Practice
Drawing on contributions from the 2018 congress of the European Public Relations Education and Research Association (EUPRERA), this volume explores and analyses challenges around communication, management and big ideas to present findings from current research in corporate communication.
Public Relations and the Power of Creativity
This volume demonstrates a range of possibilities for creative thinking about public relations management and collaboration in different settings and with different purposes. The chapters hint at opportunities, point towards innovation, and challenge our thinking about the power of creativity.
How Strategic Communication Shapes Value and Innovation in Society
Let’s Talk Society – and the society we ́re talking about is in transition to a green and sustainable society, an inclusive society, and an innovative and reflective society. What is our role as communication professionals in all of this? How can we foster public debate? This book addresses these challenges and offers some answers.
(Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times
(Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable rethinks what it means to put the person at the center of the organization’s decisions.
Inside Nuvola Lavazza
The book tells the story of the Lavazza Nuvola project, the headquarters of the Lavazza Group inaugurated in Turin in 2017, from a strategic communication perspective, explaining how communication contributed to the conception, development, implementation and promotion of the project. The authors explain how communication becomes strategic when it helps a project take shape, imbuing it in " all its folds" with the mission, values, culture and strategy of the company for which it was created. In this way, communication is listening, it is the involvement of the internal and external community, it is the flywheel of cultural and intellectual initiatives, it is a platform on which the role of business in civil society is grafted onto local and national society, it is what makes the vocation for corporate sustainability alive and vibrant in everyday life. Nuvola is a cultural factory, a corporate citizen, a sustainability shaper, a co-leadership activator, an educational agent, an experiential driver, a multivalent developer, an expressive aligner.
Strategic Communication in a Global Crisis
This edited volume makes a unique and timely contribution by exploring in depth the topic of strategic communication and COVID-19 from a global perspective. It is widely agreed that effective and timely communication and leadership are crucial to the successful management of any pandemic. With the ongoing and possibly long-lasting impact COVID-19 has had on many aspects of communication and multiple sectors of our societies, it is critical to explore the role of strategic communication in change management during the COVID-19 pandemic and beyond. This book addresses such a need and is thoroughly grounded in rich empirical evidence gained through a global study of COVID-19 communication exper...
Contemporary Perspectives on Corporate Marketing
Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations have all contributed to this boost. Whilst there is a large amount of literature on each of these disciplines, there is little systematic development from the perspective of corporate marketing and corporate communication studies, although these two have the most to contribute to how companies manage their brands, image and corporate identities in the 21st Century. This book seeks to redress this balance and provide insights, via case studies or histories, on issues such as nation brandi...
