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Open Strategy
How smart companies are opening up strategic initiatives to involve front-line employees, experts, suppliers, customers, entrepreneurs, and even competitors. Why are some of the world’s most successful companies able to stay ahead of disruption, adopting and implementing innovative strategies, while others struggle? It’s not because they hire a new CEO or expensive consultants but rather because these pioneering companies have adopted a new way of strategizing. Instead of keeping strategic deliberations within the C-Suite, they open up strategic initiatives to a diverse group of stakeholders—front-line employees, experts, suppliers, customers, entrepreneurs, and even competitors. Open ...
Kundenorientierte Unternehmensführung
Renommierte Experten skizzieren die Eckpfeiler der am Kunden ausgerichteten Unternehmung und zeigen die Anwendung von Instrumenten und Methoden, mit deren Hilfe sich Unternehmen am Markt profilieren können. Das Buch beinhaltet eine kompakte und übersichtliche Darstellung sowie kritische Diskussionen aktueller Konzepte und neuer Instrumente im Bereich der kundenorientierten Unternehmensführung. In der 6. Auflage wurden die Beiträge überarbeitet oder ersetzt. Neue Entwicklungen wurden integriert.
From Intention to Impact
How business leaders can move their DEI efforts from intention to impact through strategy and culture change. In the aftermath of George Floyd’s murder, corporate America has doubled down on its public intentions to be more inclusive and equitable. Yet beyond the pledges it is difficult to see which system changes make a real difference. In From Intention to Impact, Malia Lazu draws on her background as a community organizer, her corporate career as a bank president, and now her experience as a leading DEI consultant to explain what has been holding organizations back and what they need to do better. First and foremost, she recognizes that truly moving from intention to impact means target...
The Demand Revolution
How consumer desire for sustainability is powering the first demand-driven, transformative megatrend—and how business leaders can make the most of this important moment. Sustainability is rocking the business world as profoundly as any global trend of the past, from electrification to digitalization. But unlike previous revolutions, this one is being driven by consumers, for whom environmentally sound practices matter as much as price, quality, and brand. In The Demand Revolution, Andreas von der Gathen, Nicolai Broby Eckert, and Caroline Kastbjerg offer a strategic framework for winning these consumers—and taking advantage of the vast commercial opportunity presented by sustainability a...
The Value of Values
How business leaders can grow profits and competitive advantage by doing the right thing. Acting on values—doing good for the benefit of all—can substantially benefit the bottom line, but many business leaders mistakenly believe that doing the right thing lowers profits. This belief is the greatest barrier holding businesses back from being more financially and competitively successful—and delivering more good for the world. Not only can it be a winning business strategy to act on values, as Daniel Aronson suggests in The Value of Values, but it is also a savvy choice, increasing a company’s power, profit, and competitive advantage—in many cases with little additional investment or...
The AI Playbook
In his bestselling first book, Eric Siegel explained how machine learning works. Now, in The AI Playbook, he shows how to capitalize on it. “Eric Siegel delivers a robust primer on machine learning, the key mechanism in AI. A forward-looking, practical book and a must-read for anyone in the information economy.” —Scott Galloway, NYU Stern Professor of Marketing; bestselling author of The Four “An antidote to today’s relentless AI hype—why some AI initiatives thrive while others fail and what it takes for companies and people to succeed.” —Charles Duhigg, author of bestsellers The Power of Habit and Smarter Faster Better The greatest tool is the hardest to use. Machine learnin...
Job Crafting
A practical and timely guide that shows employees how to craft the jobs they want and managers how to shape their organizations in ways that are conducive to such job crafting. Job Crafting is a rigorous, modern take on job redesign that empowers workers to transform the jobs they have into the ones they want. Through the process of job crafting, a worker proactively alters their job to emphasize tasks that better align with their skills or that allow opportunities to learn new skills, with the help of executives who are willing to transform their organizations into supportive work environments. Offering practical guidance grounded in empirical evidence, British researcher Benjamin Laker and...
Holistic Business Model Transformation
This book describes the control loop-oriented change management process for implementing a digital business model via the holistic Organization 4.0 MITO configuration management. The content chapter structure of this MITO book with the description of the different transformation design views is based on the higher-level operational control loop principle within the MITO model segments shown in Figure 1. Whereby the management segment (M) is still subdivided on the default side into the process-related management segment and on the feedback side into the fact-related management segment. The MITO business model based on this supplements the 5 model segments with the downstream customer and ups...
Airimagination
Unprecedented social changes, accelerated by facilitating technologies and the COVID-19 pandemic, are calling for airlines to think deeply and non-conventionally on what will be important to existing and new travelers, as they change their lifestyles. New thinking requires airlines to extend the boundaries of their businesses to go beyond their traditional domains. This need goes beyond the renovation and iteration of conventional products to the transformation of products requiring new ideas and ways to scale them. Examples include the development of cost-effective urban air mobility, intermodal passenger transportation, door-to-door travel that is sustainable, and personalized offers. Airi...
Handbook of Research on Strategic Leadership in the Fourth Industrial Revolution
This pioneering Handbook surveys the research landscape of strategic leadership in what is referred to as the ‘Fourth Industrial Revolution’: a fusion of technologies and systems which blurs the boundaries between the digital, physical and biological spheres.
