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Winning Elections with Political Marketing
Find out the real impact political marketing has on the democratic process Winning Elections with Political Marketing is a unique look at the election process on both sides of the Atlantic, providing rare insight into how modern political communication and marketing strategies are used in the United States and the United Kingdom. The leading political researchers present a cross-section of their latest findings, augmented with easy-to-read tables, charts, and figures, and reinforced with extensive references and bibliographies. The book addresses the key issues that define the interplay between political marketing and the electorate in both countries, including advertising, research methods ...
Routledge Handbook of Political Management
The Routledge Handbook of Political Management is a comprehensive overview of the field of applied politics, encompassing political consulting, campaigns and elections, lobbying and advocacy, grass roots politics, fundraising, media and political communications, the role of the parties, political leadership, and the ethical dimensions of public life. While most chapters focus on American politics and campaigns, there are also contributions on election campaigns in Europe, the Middle East, Russia, Australia, East Asia, and Latin America. In addition to a thorough treatment of campaign and elections, the authors discuss modern techniques, problems, and issues of advocacy, lobbying, and politic...
A Research Agenda for Political Marketing
This Research Agenda documents and establishes the thinking of leading scholars in the field of political marketing and related sub-fields, also encompassing additional social science disciplines that intersect at the crossroads of political marketing.
The Neopopular Bubble
The common critique of media- and ratings-driven politics envisions democracy falling hostage to a popularity contest. By contrast, the following book reconceives politics as a speculative Keynesian beauty contest that alienates itself from the popular audience it ceaselessly targets. Political actors unknowingly lean on collective beliefs about the popular expectations they seek to gratify, and thus do not follow popular public opinion as it is, but popular public opinion about popular public opinion. This book unravels how collective discourses on “the popular” have taken the role of intermediary between political elites and electorates. The shift has been driven by the idea of “liqu...
Political Communication in Contemporary India
This book explores the forms, patterns, and trends in political communication in India in the twenty-first century. It underlies the influence of context in political messaging laying bare its complex, overlapping, and multidimensional structures. The volume: Examines how political decision-making is shaped by media — through political speeches, community opinion leaders, and formal and informal public conversations. Explores a range of political communication channels— from community radio to social media. Presents an overview of the problems associated with message designing and message dissemination through communication channels in a political setting. Highlights how political communication impacts critical aspects of democracy and governance and goes beyond mere rhetoric. A comprehensive work on the production, diffusion, transmission, and impact of information in a political environment, this book will be of great interest to scholars and researchers of politics, governance, democracy, media and communication studies, journalism, cultural studies, and South Asian studies.
Hard Evidence
An essential supplement to a forensic anthropology text, this reader provides case studies that demonstrate innovative approaches and practical experiences in the field. The book provides both introductory and advanced students with a strong sense of the cases that forensic anthropologists become involved, along with their professional and ethical responsibilities, the scientific rigor required, and the multidisciplinary nature of the science. For courses in Forensic Anthropology and Forensic Science.
Computer-Graphic Facial Reconstruction
This unique books looks at a cost-efficient, fast and accurate means of facial reconstruction--from segmented, decomposed, or skeletal remains--using computer-graphic and computational means.Computer-Graphic Facial Reconstruction is designed as a valuable resource for those scientists designing new research projects and protocols, as well as a practical handbook of methods and techniques for medico-legal practitioners who actually identify the faceless victims of crime. It looks at a variety of approaches: artificial intelligence using neural networks, case-based reasoning, Baysian belief systems, along with a variety of imaging methods: radiological, CT, MRI and the use of imaging devices.The methods described in this book complement, or may even replace, the less-reliable, more traditional means of securing identification by presumptive means, i.e., recognition of clothing, personal effects and clay reconstruction.- Covers cutting-edge technologies in the context of historical forensic reconstruction methods- Features stellar authors from around the globe- Bridges the areas of computer graphics, animation, and forensic anthropology
Campaigns and Political Marketing
Understand the theoretical—and practical—aspects of political marketing! Over the past few years political marketing strategies have been refined with the help of new findings in political science research. Campaigns and Political Marketing clearly discusses the most recent political science research studies and theories that political activists and professionals can apply to effectively campaign for an issue or candidate. This text is an invaluable compilation of research, theory, and practical application from political science experts across the country that guides readers through the complexities of everyday political marketing and campaigning. Readers get the critical knowledge need...
The Human Face
This volume marks the first time that a collection of contemporary facial scoring techniques and their utility, whether clinical, experimental, theoretical, or otherwise, follows an historical introduction of the area, thereby recording the developmental history of this science.
Political Marketing
A guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the field of political marketing. In the course of the book, the editors and contributors consider ‘culture’ as a distinctive concept with transformative capacities that need further and deeper development in the engineering of the political marketing process. This may be introduced and, consequently, lead to broad formulation of a ‘campaign culture’. Indeed, understanding and adapting a broader ‘campaign culture’, political marketing models may be seen as sets of pathways of key resources resulting viability in human assets, forms of influence, ...
