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What It Takes
  • Language: en
  • Pages: 384

What It Takes

NEW YORK TIMES BESTSELLER From Blackstone chairman, CEO, and co-founder Stephen A. Schwarzman, a long-awaited book that uses impactful episodes from Schwarzman's life to show readers how to build, transform, and lead thriving organizations. Whether you are a student, entrepreneur, philanthropist, executive, or simply someone looking for ways to maximize your potential, the same lessons apply. People know who Stephen Schwarzman is—at least they think they do. He’s the man who took $400,000 and co-founded Blackstone, the investment firm that manages over $500 billion (as of January 2019). He’s the CEO whose views are sought by heads of state. He’s the billionaire philanthropist who fou...

Science Wars
  • Language: en
  • Pages: 305

Science Wars

In this book, Steven L. Goldman breaks down the barriers between these two groups to explain what scientists know, how they know it, why it's reliable, and why the general public doesn't always know how to make sense of this. Taking readers from Plato's "perpetual battle" to modern disagreements about vaccines, Goldman's Science Wars provides a thought-provoking analysis of the reliability of science.

Sign Wars
  • Language: en
  • Pages: 340

Sign Wars

Television has become so saturated with commercials that it is difficult at times to tell the different images apart, much less remember or care about them. But, on closer look, television commercials can tell us a great deal about the interplay of market forces, contemporary culture, and corporate politics. This book views contemporary ad culture as an ever-accelerating war of meaning. The authors show how corporate symbols or signs vie for attention-span and market share by appropriating and quickly abandoning diverse elements of culture to differentiate products that may be in themselves virtually indistinguishable. The resulting "sign wars" are both a cause and a consequence of a media culture that is cynical and jaded, but striving for authenticity. Including more than 100 illustrations and numerous examples from recent campaigns, this book provides a critical review of the culture of advertising. It exposes the contradictions that stem from turning culture into a commodity, and illuminates the impact of television commercials on the way we see and understand the world around us.

Research Awards Index
  • Language: en
  • Pages: 712

Research Awards Index

  • Type: Book
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  • Published: 1985
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  • Publisher: Unknown

None

Temptations in the Office
  • Language: en
  • Pages: 234

Temptations in the Office

  • Type: Book
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  • Published: 2008-04-30
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  • Publisher: Praeger

'Temptations in the Office' explains the difference between law and ethics and how leaders can create more ethical, satisfying, and profitable workplaces.

Nike Culture
  • Language: en
  • Pages: 214

Nike Culture

  • Type: Book
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  • Published: 1998-12-28
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  • Publisher: SAGE

This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociology, culture and semiotics. Nike Culture describes and deconstructs the themes and structures of Nike's advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy. In addition, by focusing on issues revolving around representations of race, class and gender, the desire for both community and recognition, and the construction of sport as a spiritual enterprise, the book offers insights into the cultural contradictions embedded in sports culture.

Shut Up and Listen
  • Language: en
  • Pages: 112

Shut Up and Listen

Based on his experiences as a patient, physician, and educator, Dr. Stephen Goldman helps bridge the communication gap between doctors and patients. Filled with both heartfelt personal stories and practical advice, Dr. Goldman offers overwhelmed physicians real-world understanding of the problems they face taking care of patients, and advice on how they can learn to meet patients "where they are." In talking to physicians, he also demonstrates how patients can get through to their doctor in order to be "heard" and taken seriously. Shut Up and Listen! shares the perspectives of both doctors and patients, providing profound insight, useful ideas, and helpful strategies to help physicians and patients find a better way to understand each other and meet their health-care goals. This book is for everyone!

Biomedical Index to PHS-supported Research
  • Language: en
  • Pages: 816

Biomedical Index to PHS-supported Research

  • Type: Book
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  • Published: 1990
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  • Publisher: Unknown

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Index of Patents Issued from the United States Patent and Trademark Office
  • Language: en
  • Pages: 4160

Index of Patents Issued from the United States Patent and Trademark Office

  • Type: Book
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  • Published: Unknown
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  • Publisher: Unknown

None

Oxford Textbook of Palliative Care for Children
  • Language: en
  • Pages: 535

Oxford Textbook of Palliative Care for Children

Comprehensive in scope, exhaustive in detail, and definitive in authority, this third edition has been thoroughly updated to cover new practices, current epidemiological data, and the evolving models that support the delivery of palliative medicine to children. This book is an essential resource for anyone who works with children worldwide.