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What do we want? What makes us tick? From acceptance to vengeance to curiosity, this book explains the 16 basic and universal desires that shape our behavior—and shows how the ways we prioritize them determines our personalities. Grounded in up-to-date psychological research, this book can help parents comprehend their children’s needs and behavior couples understand each other better employers motivate their employees employees become more effective in their work YOU achieve greater satisfaction and happiness in life
Letters by the British composer to his friends, family, and colleagues document his life from school days to the end of World War II.
Evolving in an urban landscape, professional baseball attracted a dedicated fan base among the inhabitants of major cities, including ethnic and racial minorities, for whom the game was a vehicle for assimilation. But to what extent were these groups welcomed within the world of baseball, and what effect did their integration--or, as in the case of African Americans, their ultimate inability to integrate--have on the culture of a pastime that had recently become a national obsession? How did their mutual striving for acceptance affect relations between these minorities? (In deep and long-lasting ways, as it turns out.) This book provides a carefully considered portrait of baseball as both a sporting profession--one with quick-changing rules and roles--and as an institution that reinforced popular ideas about cultural identity, masculinity and American exceptionalism.
This innovative work provides a state-of-the-art overview of current thinking about the development of brand strategy. Unlike other books on branding, it approaches successful brand strategy from both the producer and consumer perspectives. "The Science and Art of Branding" makes clear distinctions among the producer's intentions, external brand realities, and consumer's brand perceptions - and explains how to fit them all together to build successful brands. Co-author Sandra Moriarty is also the author of the leading Principles of Advertising textbook, and she and Giep Franzen have filled this volume with practical learning tools for scholars and students of marketing and marketing communic...
'... frequently fascinating book.' -Times Higher Education SupplementThis book explores the effect of commercial and national institutions on the music of one of the foremost British composers of the twentieth century, Benjamin Britten. Radio, the recording industry, government subsidies for the arts, Covent Garden, the post-war establishment of music festivals, were all agents for dramatic changes in the art-music culture which Britten skilfully used to his advantage.
2009 Internet Directory Web 2.0 Edition Vince Averello Mikal E. Belicove Nancy Conner Adrienne Crew Sherry Kinkoph Gunter Faithe Wempen The Best of the New “Web 2.0” Internet…at Your Fingertips! A whole new Web’s coming to life: new tools, communities, video, podcasts, everything! You won’t find these exciting “Web 2.0” destinations with old-fashioned Internet directories…and it’ll take forever to find them on search engines. But they’re all at your fingertips, right here! Carefully selected by humans, not algorithms, here are the Net’s 3,000 best Web 2.0 destinations: amazing new sites, tools, and resources for your whole life! They’ll help you… • Have way more fun! • Build your business… • Buy the right stuff, and avoid the junk… • Stay totally up-to-date on news, politics, science… • Be a better parent… • Go “green”… • Get healthier–and stay healthier… • Deepen your faith… • Pursue your hobbies… • Plan incredible vacations… • Find the perfect restaurant… • And more… much more!
In February 1995 Donald Mitchell, the foremost authority on the life and works of Gustav Mahler and Benjamin Britten, celebrated his seventieth birthday. To mark this event, the present Festschrift has been compiled under the editorship of Philip Reed. Distinguished composers, scholars, colleagues and friends from around the world have written on aspects of the two composers closest to Mitchell's heart - Mahler and Britten - to produce a volume which not only reflects some of the latest thinking on this pair of remarkable figures in the music of our century, but which also pays full tribute to the impact of Mitchell's own work on these composers over the last fifty years. The volume includes the fullest bibliography of Mitchell's writings yet compiled.
Psychiatry has always aimed to peer deep into the human mind, daring to cast light on its darkest corners and untangle its thorniest knots, often invoking the latest medical science in doing so. But, as Owen Whooley’s sweeping new book tells us, the history of American psychiatry is really a record of ignorance. On the Heels of Ignorance begins with psychiatry’s formal inception in the 1840s and moves through two centuries of constant struggle simply to define and redefine mental illness, to say nothing of the best way to treat it. Whooley’s book is no antipsychiatric screed, however; instead, he reveals a field that has muddled through periodic reinventions and conflicting agendas of curiosity, compassion, and professional striving. On the Heels of Ignorance draws from intellectual history and the sociology of professions to portray an ongoing human effort to make sense of complex mental phenomena using an imperfect set of tools, with sometimes tragic results.