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Behavioral Law and Economics
Analyzes law with reference to new findings in cognitive psychology and behavioral economics.
Perspectives on Promotion and Database Marketing
Pt. 1. Early Bob-- contributions to econometrics and marketing-- pt. 2. Statistical Bob-- contributions to statistical analysis in marketing -- pt. 3. Promotion Bob-- contributions to sales promotions -- pt. 4. Big Bob-- Contributions that were industry-changing
Private Label Strategy
The growth in private labels has huge implications for managers on both sides.
The Big Pivot
Pivot from being a corporate slave to controlling your future. Learn how you can start, buy and grow a small business even if you have little to no money,
Marketing Engineering
Accompanying CD-ROM contains ... "26 software programs, help files and tutorials."--Page 4 of cover.
Good Ethics and Bad Choices
An analysis of how findings in behavioral economics challenge fundamental assumptions of medical ethics, integrating the latest research in both fields. Bioethicists have long argued for rational persuasion to help patients with medical decisions. But the findings of behavioral economics—popularized in Thaler and Sunstein’s Nudge and other books—show that arguments depending on rational thinking are unlikely to be successful and even that the idea of purely rational persuasion may be a fiction. In Good Ethics and Bad Choices, Jennifer Blumenthal-Barby examines how behavioral economics challenges some of the most fundamental tenets of medical ethics. She not only integrates the latest r...
Handbook of Research on Retailing
The advent of e-commerce and the rise of hard discounters have put severe pressure on traditional retail chains. Boundaries are blurring: traditional brick & mortar players are expanding their online operations and/or setting up their own discount banners, while the power houses of online retail are going physical, and hard discounters get caught up in the Wheel of Retailing. Even successful companies cannot sit back and rest, but need to prepare for the next wave of change. In the face of this complexity, it is all the more important to take stock of current knowledge, based on insights and experience from leading scholars in the field. What do we know from extant studies, and what are the ensuing best practices? What evolutions are ahead, and will current recipes still work in the future? This Handbook sheds light on these issues.
Networking Smart
The ability to build business and personal networks can make or break a career, or a company. This business bestseller teaches entrepreneurs, change agents, and corporate executives to boost their effectiveness, influence, and happiness by building powerful networks. Named “one of the top 30 business books of 1994” by Executive Book Summaries, and a main selection of the Business Week and Newbridge Book Clubs.
Journal of Marketing
Apr. issues for 1940-42 include Papers and proceedings of the semi-annual [Dec.] meeting of the American Marketing Association, 1939-41.
