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Sport Marketing
"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--
Principles and Practice of Sport Management
From the basic knowledge and skill sets of a sport manager to the current trends and issues in the sport management industry, the Fifth Edition of this best-selling text provides the foundation for students as they study and prepare for a variety of sport management careers. The authors, all well-known sport industry professionals, show students how to apply their new knowledge and skills to any segment in the sport industry from high school to the international arena. Principles and Practice of Sport Management, Fifth Edition continues to offer historical perspectives as well as thoughts about current and future industry issues and trends. It has, however, undergone substantial content upda...
Principles and Practice of Sport Management
"Updated and expanded, Principles and Practice of Sport Management, Third Edition offers a comprehensive introduction to the sport management industry. From the basic knowledge and skill sets of a sport manager to the current trends and issues of the sport management industry, this text provides the foundation for students as they study and prepare for a variety of sport management careers. Many well-known sport industry professionals contribute chapters that show students how to apply their new knowledge and skills. These experts provide firsthand advice on sport industry segments ranging from high school to the international arena. Students gain a solid understanding of sport management structures and learn to apply principles such as sport ethics to the many segments and support systems of the industry."--Book Jacket.
The Economics of the National Football League
This book lays down a marker as to the state of economists’ understanding of the National Football League (NFL) by assembling sophisticated, critical surveys of by leading sports economists on major topics associated with the league. The book is divided into four parts. The first three chapters in Part I provide an overview of the business of the NFL from an economist’s perspective. Part II is a collection of surveys of the economics of the NFL’s most important revenue streams, including media, attendance, and merchandising. The NFL’s labor economics is the focus of Part III, with chapters on player and coach labor markets, the draft, and contract structure. Part IV includes essays on competitive balance, gambling, economic impacts of the Super Bowl, behavioral economic issues associated with the league, and antitrust issues. This book will appeal to sports economists, sports management professionals, and policy-makers, and would be useful as a supplementary text for sports economics and management courses as well as a reference text.
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Intellectual Property Law of Canada - Second Edition
This treatise on Canadian intellectual property law, written by members of the I.P. practice group of Stikeman, Elliott, is a comprehensive source for answering many of the I.P. questions that arise for both lawyers and corporate counsel. With technologies and new ideas driving today’s economy as never before, intellectual property is a key factor in business success. While intellectual property is especially vital for knowledge-based industries, its importance cuts across sectors as well as national boundaries. To meet this challenge, Stikeman, Elliott takes a multi-disciplinary approach to the practice. Their team comprises dynamic and highly creative professionals, including intellectua...
International Peacekeeping
Since the end of the Cold War, U.S. officials have been more willing to remind allies that the United States will not play the role of international policeman. Given U.S. reluctance, the job of peacekeeping will fall increasingly to international organizations and regional alliances. In International Peacekeeping Paul Diehl examines the recent record of United Nations peacekeeping forces and develops criteria for assessing their operations. His analysis provides useful guidance for the management of new hostilities in areas such as Central and Eastern Europe, where the dissolution of the Soviet Union has spawned bitter civil wars and dangerous border disputes. Diehl identifies three sets of ...
