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Nike Culture
This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociology, culture and semiotics. Nike Culture describes and deconstructs the themes and structures of Nike's advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy. In addition, by focusing on issues revolving around representations of race, class and gender, the desire for both community and recognition, and the construction of sport as a spiritual enterprise, the book offers insights into the cultural contradictions embedded in sports culture.
Sign Wars
Television has become so saturated with commercials that it is difficult at times to tell the different images apart, much less remember or care about them. But, on closer look, television commercials can tell us a great deal about the interplay of market forces, contemporary culture, and corporate politics. This book views contemporary ad culture as an ever-accelerating war of meaning. The authors show how corporate symbols or signs vie for attention-span and market share by appropriating and quickly abandoning diverse elements of culture to differentiate products that may be in themselves virtually indistinguishable. The resulting "sign wars" are both a cause and a consequence of a media culture that is cynical and jaded, but striving for authenticity. Including more than 100 illustrations and numerous examples from recent campaigns, this book provides a critical review of the culture of advertising. It exposes the contradictions that stem from turning culture into a commodity, and illuminates the impact of television commercials on the way we see and understand the world around us.
Landscapes of Capital
Every era has its dominant representations. Just as landscape painters of previous centuries captured and expressed new modes of perceiving history, corporate advertisers now devise the imagined landscapes of global capitalism. Advertising functions as an omnipresent discursive form, publicly assembling and circulating the predominant tropes of our era. This project is based on the premise that corporate advertising’s landscapes help shape our epoch’s imaginative conceptualizations of the spatial relations, the temporal flows, and the cultural geographies that correspond to the emergence of a high-tech global economy. In Landscapes of Capital Robert Goldman and Steven Papson examine how ...
Visual Research Methods
Visual Research Methods: Image, Society, and Representation addresses the growing question in social research of how to critically incorporate visual data and visual methodologies in ways that expand and enhance the researcher′s repertoire for understanding and teaching about the social world. Editor Gregory C. Stanczak crisscrosses disciplines in ways that highlight the multiple manifestations of this newer interdisciplinary trend. Beyond methodological interests, the rich diversity of subject matter provides this volume′s pedagogical punch. Key Features Provides a valuable framework for classroom use and comparative analysis: Organized around three themes in visual research—methodolo...
Clarity, Cut, and Culture
Images of diamonds appear everywhere in American culture. And everyone who has a diamond has a story to tell about it. Our stories about diamonds not only reveal what we do with these tiny stones, but also suggest how we create value, meaning, and identity through our interactions with material culture in general. Things become meaningful through our interactions with them, but how do people go about making meaning? What can we learn from an ethnography about the production of identity, creation of kinship, and use of diamonds in understanding selves and social relationships? By what means do people positioned within a globalized political-economy and a compelling universe of advertising int...
EBOOK: Using Visual Evidence
What do we mean by ‘visual evidence’? How should we interpret visual texts, and what can they tell us? Why is ‘visual literacy’ so important and what benefits does it offer? Visual evidence encompasses a diverse range of media, from painting, cartoons and photography, to film, television and documentary. The central argument of this book is that visual evidence is a key to understanding both history and the present day and should not be relegated to a supporting role as merely illustrating the written word. The book shows students, scholars and researchers how to read the visual media to elicit meaning. As primary sources, visual texts can be studied not only for what is directly dep...
Globalization
Updated to reflect recent global developments, the second edition of Globalization: A Basic Text presents an up-to-date introduction to major trends and topics relating to globalization studies. Features updates and revisions in its accessible introduction to key theories and major topics in globalization Includes an enhanced emphasis on issues relating to global governance, emerging technology, global flows of people, human trafficking, global justice movements, and global environmental sustainability Utilizes a unique set of metaphors to introduce and explain the highly complex nature of globalization in an engaging and understandable manner Offers an interdisciplinary approach to globalization by drawing from fields that include sociology, global political economy, political science, international relations, geography, and anthropology Written by an internationally recognized and experienced author team
Fictions of Globalization
The globalization debate has become a dominant question in many disciplines but has only tended to be covered within literary studies in the context of postcolonial literature. This book focuses on reading contemporary novels in relation to globalization.
Filming Shakespeare in the Global Marketplace
This exciting new title investigates the explosion of Shakespeare films during the 1990s and beyond. Linking fluctuating 'Shakespeares' with the growth of a global marketplace, the dissolution of national borders and technological advances, this book produces a fresh awareness of our contemporary cultural moment.
Dictionary of Media and Communications
Accessible to wide range of readers from student to lay people, this authoritative reference provides a complete listing of media concepts, figures, and techniques with illustrations and historical commentaries. Written by distinguished scholar and author Marcel Danesi, and with an Introduction by Arthur Asa Berger, a leading figure in the world of media and communications, the dictionary also includes terms related to psychology, linguistics, aesthetics, computer science, semiotics, culture theory, anthropology, and more that have relevance in media studies. Each entry includes a definition in simple, clear language; an illustration where applicable; and, historical commentary (who coined a term for example, why, who uses it, etc.). A bibliography, a directory of online resources, and a time-line of media genres add to the dictionary's usefulness and appeal.
