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Powerlines
Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day. A product, service, company, candidate, or an organization with a powerline outshines the competition every time. Steve Cone, author of Steal These Ideas!, reveals the secrets to contemporary marketing's biggest mystery: how to conjure the phrase that will make a product irresistible and memorable. This book restores the lost art of creating killer slogans to its proper place: front and center in every campaign. Drawing on examples of great and not-so-great lines from marketing, politics, and popular culture, Cone provides an irreverent, intelligent, and insightful primer on a singularly important aspect of brand building. Silver Medal Winner, Advertising/Marketing/PR/Event Planning Category, Axiom Business Book Awards (2009)
Singer Upholstery Basics Plus
The most comprehensive, user-friendly upholstery book on the market just got better! Over its lifetime, SINGER Upholstery Basics has sold nearly 150,000 copies. Now, with five new projects and an entirely fresh presentation, SINGER Upholstery Basics Plus is truly the best book for beginners and seasoned upholstery buffs alike. All the basic upholstery techniques are taught. Projects include all styles of chairs or couches, stools, different styles of ottomans, a bench, and a headboard. Some projects are built-from-scratch items that require only simple carpentry skills for building the frames. Others show the complete process of stripping, repairing, and reupholstering old furniture pieces to like-new condition. Large color photos of the step-by-step instructions set this book apart from all the others. 300+ photos show the techniques in great detail, plus 5 new projects Projects are practical and most representative of the types of furniture pieces usually reupholstered or constructed from scratch Hidden wire-o binding keeps the book open flat while you work
Steal These Ideas!
The marketer's guide to standing out from the crowd and connecting with consumers As advertisements become more ubiquitous online and off, the struggle to really capture a customer's attention is heating up. In Steal These Ideas!, Second Edition, Steve Cone, internationally renowned marketing expert, reveals how to resonate with a target audience, providing a fresh perspective riddled with pearls of wisdom and wit. Full of practical ideas that the reader can learn in a matter of hours, and apply successfully to their business for years, Steal These Ideas! proved an instant classic on outside-the-box marketing when it first published in 2005, and this newly revised edition, refreshed for the ...
Pharmaceutical Care
Pharmacy is the nation's third largest health profession, with nearly 200,000 licensed pharmacists in the United States and 125,000 practicing in community pharmacies. It is in community settings where pharmaceutical care will be judged, accepted, and ultimately paid for. Pharmaceutical Care: Insights from Community Pharmacists introduces the conce
Work Less, Do More
"I don’t have enough time.” This common complaint resounds in companies big and small, affecting employees at every level. As businesses across the board downsize, and become global operations thanks to the Internet, fewer employees struggle to accomplish more in ever-longer workdays. In this essential guide to getting things done intelligently and efficiently, renowned time-management expert Dr. Jan Yager presents her revolutionary program for taking back control of your life. Filled with worksheets, quizzes, and tips on everything from managing e-mail to dealing with a disorganized boss to enjoying precious family time, this unique system will help you boost your productivity and realize your professional and personal goals.
Evolutionary and Revolutionary Technologies for Mining
The Office of Industrial Technologies (OIT) of the U. S. Department of Energy commissioned the National Research Council (NRC) to undertake a study on required technologies for the Mining Industries of the Future Program to complement information provided to the program by the National Mining Association. Subsequently, the National Institute for Occupational Safety and Health also became a sponsor of this study, and the Statement of Task was expanded to include health and safety. The overall objectives of this study are: (a) to review available information on the U.S. mining industry; (b) to identify critical research and development needs related to the exploration, mining, and processing of coal, minerals, and metals; and (c) to examine the federal contribution to research and development in mining processes.
Aesthetics and the Revolutionary City
Aesthetics and the Revolutionary City engages in alternative ways of reading foreign visual representations of Havana through analysis of advertising images, documentary films, and photographic texts. It explores key narratives relating to the projection of different Havana imaginaries and focuses on a range of themes including: pre-revolutionary Cuba; the dream of revolution; and the metaphor of the city “frozen-in-time.” The book also synthesizes contemporary debates regarding the notion of Havana as a real and imagined city space and fleshes out its theoretical insights with a series of stand-alone, important case studies linked to the representation of the Cuban capital in the Western imaginary. The interpretations in the book bring into focus a range of critical historical moments in Cuban history (including the Cuban Revolution and the “Special Period”) and consider the ways in which they have been projected in advertising, documentary film and photography outside the island.
