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'Cult of Analytics' enables professionals to build an analytics driven culture into their business or organization, turning tried & tested tactics into an actionable plan to change their culture to one that uses web analytics on a day to day basis.
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The Student's Guide to Ultimate Power GURPS! A game with infinite possibilities. Even those familiar with this award-winning system may not feel they've mastered the fundamentals . . . and those just starting with this game may feel lost amid the possibilities. You want help. You could use a guide. You need How to Be a GURPS GM. For the player, this supplement offers insight into how to create the perfect character to fit your vision, plus three examples of character creation and two new fantasy templates. The chapter dedicated to customizing combat and using various options can be particularly helpful for new and veteran players in making aggressive altercations even more exciting. For the ...
Cult of Analytics enables professionals to build an analytics driven culture into their business or organization. Marketers will learn how to turn tried and tested tactics into an actionable plan to change their culture to one that uses web analytics on a day to day basis. Through use of the fictitious ACME PLC case, Steve Jackson provides working examples based on real life situations from the various companies he has worked with, such as Nokia, KONE, Rovio, Amazon, Expert, IKEA, Vodafone, and EMC. These examples will give the reader practical techniques for their own business regardless of size or situation making Cult of Analytics a must have for any would-be digital marketer. This new edition has been thoroughly updated, now including examples out of how to get the best from Google analytics, as well as ways to use social media data, big data, tag management and advanced persona segmentation to drive real value in your organisation. It's also been expanded to include exercises and new cases for students and tutors using the book as a text.
Far away in the land of Kakhabad, chaos is brewing...The evil Archimage has stolen the precious Crown of Kings, intending to use its power to further his tyrannous ends. In this first book of Steve Jackson's Sorcery! series, you embark on a quest in the turmoil of Kakhabad, progressing through four books in order to achieve your ultimate goal - the Crown of Kings. Your first task is to traverse the dangerous Shamutanti Hills! Unique in the Fighting Fantasy series, the Sorcery! books allow you to choose your role- will you be warrior or sorcerer? Can you master the demands of the sorcerer's craft, casting spells with the Sorcery! spell book and using all your wits to overcome the enemy? Be careful, for nothing in Kahkabad is quite as it seems...
In response to popular demand, Emmanuel Goldstein (aka, Eric Corley) presents a spectacular collection of the hacker culture, known as 2600: The Hacker Quarterly, from a firsthand perspective. Offering a behind-the-scenes vantage point, this book provides devoted fans of 2600 a compilation of fascinating—and controversial—articles. Cult author and hacker Emmanuel Goldstein has collected some of the strongest, most interesting, and often provocative articles that chronicle milestone events and technology changes that have occurred over the last 24 years. He divulges author names who were formerly only known as “anonymous” but have agreed to have their identity revealed. The accompanying CD-ROM features the best episodes of Goldstein’s “Off the Hook” radio shows. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
This collection of articles on cyberspace policy issues, has been collated from print and electronic sources, together with extracts from on-line discussions of these issues. The topics covered include privacy, property rights, hacking, encryption, censors
For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.
Scholars from communication and media studies join those from science and technology studies to examine media technologies as complex, sociomaterial phenomena. In recent years, scholarship around media technologies has finally shed the assumption that these technologies are separate from and powerfully determining of social life, looking at them instead as produced by and embedded in distinct social, cultural, and political practices. Communication and media scholars have increasingly taken theoretical perspectives originating in science and technology studies (STS), while some STS scholars interested in information technologies have linked their research to media studies inquiries into the ...
This comprehensive, meticulously researched work offers a rare glimpse into the dark and secretive world of pirate radio in London, revealing the ambition and greed of some of those involved, as well as the duplicity and deceit deployed to destroy others who got in their way.